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e-Strategy Blog
  • Advertising
    • Display Advertising
    • Search Advertising
    • Social Advertising
    • Video Advertising
  • PR
    • Media Relations
    • Expert Positioning
  • Content
    • Online Strategy
    • Blog Marketing
    • Podcasting
    • Video
  • Consumers
    • Generations
      • Generation V
      • Millennials
      • Gen X
      • Baby Boomers
    • Demographics
    • Online Behavior
    • Polls & Surveys
  • Email
  • Search
    • SEO
    • Keyword Research
    • Link Building
  • Social
  • Mobile
    • Augmented Reality
    • Mobile Apps
    • Text Messaging
  • Analytics

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Anonymous National Security Tweeter Outed & Drug Ad Warnings Increase Sales – Beyond Social Media Show [VIDEO]

By David Erickson | October 30, 2013

Topics on episode 22 of the Beyond Social Media Show: White House official Jofi Joseph fired over anonymous Tweets; Pharmaceutical ad warnings increase sales & much more!

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Reddit Shuts Down Navy Yard Shooting Subreddit & 9/11 Mistweets – Beyond Social Media Show [VIDEO]

By David Erickson | September 17, 2013

Topics on episode 16 of the Beyond Social Media Show: Reddit shuts down Navy Yard Shooting subreddit; Esquire’s 9/11 tweet gone wrong; Volkswagon’s Take On Me commercial; Dunkin’ Donuts Monday Night Football Vine ad & much more.

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Beyond Social Media Podcast: Google's New Linking Rules & Kickalicious Scores! [VIDEO]

By David Erickson | August 14, 2013

This episode: This episode: Hanes’ Undercover Color; Social CEOs; Google’s linking rules; Kickalicious viral video; White House robots Hangout; B H Photo’s marketing.

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Oscar Mayer Runs Promoted Tweet On Oscar Night [SCREENSHOT]

By David Erickson | February 24, 2013

Oscar Mayer hashjacked the #Oscars2013 hashtag on Twitter by running a promoted tweet to take advantage of the social TV conversation about the Oscars.

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Beyond Social Media: Super Bowl XLVII Ads & Blackout Tweets [PODCAST]

By David Erickson | February 6, 2013

This week’s highlights include the good and the bad of the Super Bowl ads, who took advantage of the blackout and how, a human conversation between two brands, and much more.

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Beyond The Paywall: Paying For Local Journalism

By David Erickson | November 5, 2012 | 3

300 newspapers now have some form of paywall in place online.

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Citizens United Constitutional Amendment Online Ad Campaign

By David Erickson | July 16, 2012

US Senators Al Franken & Sherrod Brown are sponsoring a petition to overturn the Citizens United Supreme Court decision, supported by an online ad campaign.

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Online Video Ads Work With Boomers

By David Erickson | November 14, 2011

19.1% of Boomer women & 26.3% of Boomer men took some action after viewing online video ads such as visiting an advertiser’s website or making a purchase.

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Rebirth Of The Banner

By David Erickson | June 13, 2011

Online display advertising is on track to surpass search by 2015.

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Tim Pawlenty Political Action Committee Google AdWords Campaign

By David Erickson | October 19, 2010

Tim Pawlenty’s Freedom First PAC is running Google AdWords through Google’s Content Network in an effort to build their email list, and, presumably, donations.

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The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

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