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e-Strategy Blog
  • Advertising
    • Display Advertising
    • Search Advertising
    • Social Advertising
    • Video Advertising
  • PR
    • Media Relations
    • Expert Positioning
  • Content
    • Online Strategy
    • Blog Marketing
    • Podcasting
    • Video
  • Consumers
    • Generations
      • Generation V
      • Millennials
      • Gen X
      • Baby Boomers
    • Demographics
    • Online Behavior
    • Polls & Surveys
  • Email
  • Search
    • SEO
    • Keyword Research
    • Link Building
  • Social
  • Mobile
    • Augmented Reality
    • Mobile Apps
    • Text Messaging
  • Analytics

Advertising

Super Bowl Advertising Has Jumped The Shark

By David Erickson | February 1, 2015

With rising advertising rates and diminishing returns, can we all agree now that Super Bowl advertising has jumped the shark?

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McDonald's Archenemies: Mickey D's vs Chipotle?

By David Erickson | January 10, 2015

McDonald’s appears to be getting a jump start on Valentine’s Day with their cute new commercial, Archenemies.

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Xerox Buries The Lead On Sponsored Content Play

By David Erickson | November 21, 2014
A World Made Simpler ByXerox - Sponsored Content on MSNC.com Front Page

Xerox is running sponsored content on MSNBC.com but the execution is likely preventing visitors from actually consuming the content.

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Google's Karate Kid Robot & #TechnologyAndStuff [PODCAST]

By David Erickson | November 16, 2014
Bill Cosby Meme

Episode 72: BL & David discuss the Bill Cosby meme and social media storms that engulfed Dr. Oz and the New England Patriots, the Chevy Guy, & more.

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Sucky Presentations, Twitter Vendettas & Audio Cards [PODCAST]

By David Erickson | October 18, 2014

Episode 68: BL and David discuss discuss sucky presentations, how not to respond to critics on social media, Twitter Audio Cards, Google’s Dr. Chats & much more.

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Microsoft CEO Patronizes Women & Online Terrorist Hunters [PODCAST]

By David Erickson | October 12, 2014

Episode 67: David & BL discuss Microsoft CEO Satya Nadella’s outrageous suggestion that women rely on karma for raises; DIY invisibility; freelance terrorist hunters.

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Vikings PR Blunder, Minneapolis Police Body Cameras & GoPro For Pets

By David Erickson | September 21, 2014

Episode 64: David and BL discuss the Minnesota Vikings mishandling of Adrian Peterson indictment, police body cameras, & the uses of GoPros for people & pets.

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LeBron's Announcement, Amazon Drones & Extreme Selfies [VIDEO]

By David Erickson | July 13, 2014

Episode 55 of the Beyond Social Media show: David Erickson & BL Ochman discuss LeBron James’ deft announcement; Amazon Prime drones & the Extreme Selfie movement.

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GoPro Shark Attack & Twitter Relationship Surveys [VIDEO]

By David Erickson | June 14, 2014

Episode 52 of the Beyond Social Media show: David Erickson & BL Ochman discuss the GoPro Shark Attack video as a marketing gimmick & Twitter’s social graph.

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eBay's Crisis Communications Disaster & AMC Catches Fire On Tumblr

By David Erickson | May 25, 2014

Episode 49 of Beyond Social Media Show: eBay’s data breach crisis communications fail; former NBA player takes an Onion article for real; AMC debuts show on Tumblr.

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The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

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