Advertising
Digital Marketing News This Week
New Twitter Features; P&G’s Anti-Racism Ad; Google Scrolls; Email Engagement Survey; Email Signature Tactics; Google Ad Grants; Google News Grants; In-Depth Local TV News; Dogs On Zoom; much more.
Read MoreDiversity In Ads: Effect On Purchase Decisions
While multicultural media spending is growing, it is a small fraction of overall spend and far from proportional to the populations it is meant to target.
Read MoreVideo Ad Completion Rates By Device
Video completion rates have continued to rise, with Extreme Reach’s figures showing that video ads were viewed to completion 89% of the time last year. This is up from 83% in 2018 and 70% in 2017.
Read MorePositive Brand Impression Touchpoints [CHART]
When it comes to the advertising touchpoints that give consumers the most positive impression of a brand, TV ads rule the roost among paid media.
Read MoreMarketing Channels Driving Sales
Despite sometimes being overshadowed by other channels like social media, many marketers still consider email to be one of the most important channels available.
Read MorePandemic Pauses Ad Budgets For 2020
IAB research found that nearly a quarter of marketers have paused all advertising spending through the second quarter. Another 46% are reducing their budgets.
Read MoreSocial Video Ad CTRs By Generation [CHART]
Video accounts for a large portion of the advertising spend of major national advertisers, with marketers contending that video has higher conversion rates than other content.
Read MoreSearch Ad Revenue Share, 2017-2021 [TABLE]
Google’s position as the search advertising leader in the US is on solid footing, according to eMarketer’s latest US digital ad spending estimates. This year, Google will net more than 73% of US search ad spending, down less than 1 percentage point since 2018.
Read MoreConnected TV Ad Spending, 2019-2023 [CHART]
American advertisers will spend almost $7 billion this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens.
Read MoreMarketing Tactic Effectiveness By Funnel Section [CHART]
Many marketers could be suffering from leaky funnels, as the majority (82%) of businesses have zero to moderate integration of funnel sections, while only 2% say they have complete integration of their funnel sections.
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