Search Engine Advertising
Microsoft Is Suddenly Relevant
With the integration of Facebook with Live.com, Microsoft’s search engine has suddenly become very relevant.
Read MoreMisreporting Paid Political Search – Is McCain Really Ahead?
An Advertising Age article asserts that John McCain is beating Barack Obama in search engine advertising. The problem is not merely that a publication of advertising experts got the story so breathtakingly wrong, but that mainstream news organizations pick up the story as if it were fact.
Read MoreIs Search Engine Advertising Trustworthy?
The fact that few people consider search engine advertising trustworthy while many people trust brand websites is a compelling argument for preferring natural search engine marketing over paid search engine advertising.
Read MoreSearch Traffic Convinces NY Times To Adopt Pure Ad Revenue Model
The New York Times’ decision to offer all their content for free is a significant one for newspaper industry, it demonstrates the effectiveness of search engine marketing, and illustrates visitor behavior.
Read MoreThe Google Hiccup
The latest Google update offers a cautionary tale on the perils of relying on one source for your primary web site traffic.
Read MoreOnline Research, Offline Purchase
Forty-seven percent of respondents who researched a product online then bought that product offline.
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