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e-Strategy Blog
  • Advertising
    • Display Advertising
    • Search Advertising
    • Social Advertising
    • Video Advertising
  • PR
    • Media Relations
    • Expert Positioning
  • Content
    • Online Strategy
    • Blog Marketing
    • Podcasting
    • Video
  • Consumers
    • Generations
      • Generation V
      • Millennials
      • Gen X
      • Baby Boomers
    • Demographics
    • Online Behavior
    • Polls & Surveys
  • Email
  • Search
    • SEO
    • Keyword Research
    • Link Building
  • Social
  • Mobile
    • Augmented Reality
    • Mobile Apps
    • Text Messaging
  • Analytics

Search Engine Advertising

Microsoft Is Suddenly Relevant

By David Erickson | October 17, 2008

With the integration of Facebook with Live.com, Microsoft’s search engine has suddenly become very relevant.

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Misreporting Paid Political Search – Is McCain Really Ahead?

By David Erickson | October 6, 2008

An Advertising Age article asserts that John McCain is beating Barack Obama in search engine advertising. The problem is not merely that a publication of advertising experts got the story so breathtakingly wrong, but that mainstream news organizations pick up the story as if it were fact.

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Is Search Engine Advertising Trustworthy?

By David Erickson | December 20, 2007 | 10

The fact that few people consider search engine advertising trustworthy while many people trust brand websites is a compelling argument for preferring natural search engine marketing over paid search engine advertising.

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Search Traffic Convinces NY Times To Adopt Pure Ad Revenue Model

By David Erickson | September 19, 2007

The New York Times’ decision to offer all their content for free is a significant one for newspaper industry, it demonstrates the effectiveness of search engine marketing, and illustrates visitor behavior.

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The Google Hiccup

By David Erickson | May 25, 2007

The latest Google update offers a cautionary tale on the perils of relying on one source for your primary web site traffic.

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Online Research, Offline Purchase

By David Erickson | March 10, 2006 | 1

Forty-seven percent of respondents who researched a product online then bought that product offline.

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The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

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