Oscar Mayer hashjacked the #Oscars2013 hashtag on Twitter by running a promoted tweet to take advantage of the social TV conversation on Twitter about the Academy Awards broadcast to efficiently remind people of the brand: … [Read more...]
Social Media Advertising
Posts about social media advertising from the eStrategy Content Marketing Blog archives.
US Democratic Senators Al Franken and Sherrod Brown are sponsoring a petition to overturn the Citizens United Supreme Court decision. The effort is being promoted with an online advertising campaign. I cannot tell who is funding the ad campaign but the two ads I found both pointed to an online petition form at Sherrod Brown's website. I first noticed the campaign on … [Read more...]
DISPLAY TO SURPASS SEARCH AD SPENDING eMarketer US advertisers will spend $14.38 billion on search ads this year. They'll spend $12.33 billion on online display ads this year. That's up 19.8% and 24.5%, respectively, over last year. Online display advertising is on track to surpass search by 2015. THOUGHT: It would be nice to see a breakdown of what constitutes … [Read more...]
DISPLAY ADVERTISING IMPRESSIONS appssavvy Equivalent display impressions for display ad formats among US audiences: 12.2 for paid search. 11.4 for social activity. 5.3 for rich media. 1.0 for display ads. THOUGHT: appssavvy is conducting an interesting experiment here, trying to find a formula for assessing advertising across the online landscape. You can … [Read more...]