Can we agree that Super Bowl advertising has jumped the shark? That though the Big Game may remain the advertising industry's biggest stage, it may not be advertisers' wisest investment? With each passing year, Super Bowl advertising rates rise just as their effectiveness as a marketing vehicle diminishes. Super Bowl Advertising Rates, 2005-2014 It is significant that … [Read more...]
Posts about video advertising from the eStrategy Content Marketing Blog archives.
BOOMERS RESPONSIVE TO VIDEO ADS Burst Media LISTEN To The Daily Numbers podcast [MP3] 19.1% of Boomer women and 26.3% of Boomer men aged 55 or older took some action after viewing online video ads such as visiting an advertiser's website or making a purchase. 22.1% of women aged 35-54 and 24.1% of men that age took action. 14.5% of Millennial women aged 18-34 and … [Read more...]
YOUTUBE COST PER VIEW VIDEO ADS Google YouTube has 20,000 different advertisers running campaigns. That's a 100% increase from last year. By 2015, they expect half of video ads will be charged on a cost per view basis. THOUGHT: Charging for video advertising on a cost-per-view basis is a pretty radical shift in the traditional television advertising model and will … [Read more...]
DISPLAY TO SURPASS SEARCH AD SPENDING eMarketer US advertisers will spend $14.38 billion on search ads this year. They'll spend $12.33 billion on online display ads this year. That's up 19.8% and 24.5%, respectively, over last year. Online display advertising is on track to surpass search by 2015. THOUGHT: It would be nice to see a breakdown of what constitutes … [Read more...]
UPDATE 6/25/10: Wow, YouTube is fast in responding to my requests! How I wish it were so. So I shoulda done a wee bit of research before dashing off this post. YouTube has already released an online video editor just days ago. You can find it at http://www.youtube.com/editor. Still, much of the following post still applies. :-) Google has been quietly building out additional … [Read more...]
Hunter Walk, YouTube's director of product development, spoke with Beet.tv about the new 1080p format, the experiment in pre-roll ads and YouTube's open API. Found at Beet.tv. … [Read more...]
During a week in which Michael Jackson's death dominated not just the news, but also online video viewing, Evian's deliberate attempt at creating a viral video has succeeded to the tune of 3.8 million views. Their clip depicting babies break dancing on roller skates includes, as Mashable points out, two successful elements: Babies and odd situations: While I am typically … [Read more...]