It is encouraging, at least, that some advertisers are experimenting with Internet video advertising and not just applying a different form of the traditional interruption advertising model online. The two current predominant Web video advertising models are the tradition interruption method in the form of either a preroll or an ad in the middle of the video. The other form of … [Read more...]
Posts about video advertising from the eStrategy Content Marketing Blog archives.
Steve Rubel argued yesterday that web site traffic metrics are increasingly irrelevant "So debating which sites drive the most traffic is really meaningless." I think he will eventually be proved right, so I agree with his assertion that we need a new way to measure Internet activity. One primary reason for this is that content is becoming radically decentralized, … [Read more...]
ClickZ details the Disney company's response to the end of television advertising and some of the particulars are interesting. The two-month experiment called My ABC will offer netizens ad-supported downloads of hit ABC shows like Lost and Desperate Housewives. Viewers cannot skip the ads but they will be able to choose between a traditional TV commercial or an interactive … [Read more...]