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e-Strategy Blog
  • Advertising
    • Display Advertising
    • Search Advertising
    • Social Advertising
    • Video Advertising
  • PR
    • Media Relations
    • Expert Positioning
  • Content
    • Online Strategy
    • Blog Marketing
    • Podcasting
    • Video
  • Consumers
    • Generations
      • Generation V
      • Millennials
      • Gen X
      • Baby Boomers
    • Demographics
    • Online Behavior
    • Polls & Surveys
  • Email
  • Search
    • SEO
    • Keyword Research
    • Link Building
  • Social
  • Mobile
    • Augmented Reality
    • Mobile Apps
    • Text Messaging
  • Analytics

B2B Marketing

What Is Social Selling?

By David Erickson | October 5, 2020
What Is Social Selling?

Social Selling is a misnomer because the emphasis is not on selling but on building the trust & relationships that will lead to sales.

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LinkedIn Name Pronounciation Recordings

By David Erickson | August 4, 2020
LinkedIn Name Pronounciation Recordings

LinkedIn has added a nice new feature for people who have names that are difficult to pronounce. You can actually now record how to pronounce your name and attach that to your LinkedIn profile.

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Content Marketing Must-Haves

By David Erickson | June 30, 2020
Must-Haves For Content Marketing

Content marketing is a buzzword, for sure, but there are several good reasons why it is still in use today after so many years.

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LinkedIn Best Practices For Business Development

By David Erickson | April 28, 2020
LinkedIn Best Practices For Business Development

10 LinkedIn best practices for business development consists of a combination of personal profile use, expert positioning, and company branding.

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LinkedIn Post Analytics

By David Erickson | May 19, 2015
Screenshot: LinkedIn Post Analytics - Who's Viewed Your Posts - Demographics & Engagement

A review of LinkedIn Post Analytics offering for those who are posting content using LinkedIn’s publishing tool.

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How To Use Twitter For Business: 5 Do’s & 1 Don’t

By David Erickson | September 4, 2014
How To Use Twitter For Business

David Erickson shares several tips on how to use Twitter for business.

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5 Ways B2B Marketers Struggle With Content Marketing

By David Erickson | August 13, 2014
Photo: Frustration

Five ways in which B2B marketers struggle with content marketing as well as some ways they can improve.

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The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

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