I was interviewed by WCCO TV reporter Jennifer Mayerle earlier this month for a segment about who Googles you and what you can to do to present yourself in the best possible light online. Created a positive online image is as much about content marketing and personal branding as anything. 6 Tips To Help You Manage Your Reputation Online Here are some essential things you … [Read more...]
Color Psychology In Branding [INFOGRAPHIC]
![Color Psychology In Branding [INFOGRAPHIC]](https://e-strategyblog.com/blog/wp-content/uploads/2016/12/color-psychology-in-branding-infographic-100x75.png)
This infographic by Market Inspector examines six colors (red, blue, yellow, green, orange and black), brands that use them, and the psychological implications associated with those colors. … [Read more...]
Xerox Buries The Lead On Sponsored Content Play
Xerox is currently running a piece of sponsored content featured prominently on the front page of MSNBC.com. This is what it looks like: A Headline To Ignore I think this sponsored content play fails simply because of the headline: A World Made Simpler By Xerox. Here's why: The headline says it's all about them There is nothing that indicates what the reader gets … [Read more...]
Confusing Branding: New York Texas Toast [PIC]
![Confusing Branding: New York Texas Toast [PIC]](https://e-strategyblog.com/blog/wp-content/uploads/2013/08/confusing-branding-new-york-texas-toast-pic-100x75.jpg)
I grabbed these without thinking about it during the last trip to the grocery store and it only dawned on me as I was packing away the groceries just what exactly was wrong with this picture. NEW YORK Texas Toast?!? Could your branding get any more confusing? Could you pick two more dissimilar states with which to confuse people? … [Read more...]
Can You Delete Something From The Internet? [VIDEO]
![Can You Delete Something From The Internet? [VIDEO]](https://e-strategyblog.com/blog/wp-content/uploads/2013/07/delete-from-internet-100x75.jpg)
Found Delete from Internet from eStrategy. Can You Remove Something From The Internet? [VIDEO TRANSCRIPT] Hi, this is David Erickson with the e-Strategy blog at e-StrategyBlog.com and for today’s webcast I want to address a question that I get asked a lot. And that question is can I delete something from the Internet? The short answer is no. The long answer, the … [Read more...]
Beyond Social Media: Geico’s Sexy Pig, Calvin & Hobbes Takedown & Oscar Tweetjacking [PODCAST]
![Beyond Social Media: Geico’s Sexy Pig, Calvin & Hobbes Takedown & Oscar Tweetjacking [PODCAST]](https://e-strategyblog.com/blog/wp-content/uploads/2013/01/0-100x75.jpg)
LISTEN: One Million Moms Accuse Geico Of Bestiality, Calvin & Hobbes Taken Down & the Oscars Get Tweetjacked [MP3] This week's highlights include Le Cordon Bleu Social sucktitude; the Horse meat scandal; One Million Moms accuse Geico of bestiality; Calvin & Hobbes mashedup and taken down; Tracky's copy & paste marketing; Oscar tweetjacking; crowdsourced black … [Read more...]
Beyond Social Media: Burger King Hacked, Maker’s Mark Social Slapped & LinkedIn’s Claps [PODCAST]
LISTEN: Burger King Hacked, Maker's Mark About Face and LinkedIn's Vanity Marketing [MP3] This week's highlights include the Twitter hacks of Burger King & Jeep, Maker's Mark does and about face, LinkedIn appeals to vanity, a Alicia Keys' iPhone Tweet, Shiny New Stuff and much more. B.L. Ochman, @whatsnext, What’s Next Blog, Albert Maruggi, @albertmaruggi Marketing Edge … [Read more...]