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e-Strategy Blog
  • Advertising
    • Display Advertising
    • Search Advertising
    • Social Advertising
    • Video Advertising
  • PR
    • Media Relations
    • Expert Positioning
  • Content
    • Online Strategy
    • Blog Marketing
    • Podcasting
    • Video
  • Consumers
    • Generations
      • Generation V
      • Millennials
      • Gen X
      • Baby Boomers
    • Demographics
    • Online Behavior
    • Polls & Surveys
  • Email
  • Search
    • SEO
    • Keyword Research
    • Link Building
  • Social
  • Mobile
    • Augmented Reality
    • Mobile Apps
    • Text Messaging
  • Analytics

Branding

How Fonts Work On The Web

By David Erickson | September 3, 2020
How Fonts Work Online

What you need to know about how fonts work on the web in order to avoid frustrating yourself and possibly the designers you work with.

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Nike’s Inspiring & Empathetic Ad

By David Erickson | August 14, 2020
Nike - You Can't Stop Us Ad

Nike has done it again by tapping into our collective pandemic experience with the insanely creative You Can’t Stop Us video.

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Naming A Brand In The Internet Age

By David Erickson | July 16, 2020
Brand Naming Tips

Very little attention has been paid to naming a brand in the Internet age. Here are 4 Tips On Naming A Brand with that in mind.

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LinkedIn Best Practices For Business Development

By David Erickson | April 28, 2020
LinkedIn Best Practices For Business Development

10 LinkedIn best practices for business development consists of a combination of personal profile use, expert positioning, and company branding.

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Managing Your Reputation Online

By David Erickson | July 31, 2017
Managing Your Online Reputation

These are six essential things you need to think about to successfully manage your reputation online.

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Color Psychology In Branding [INFOGRAPHIC]

By David Erickson | December 10, 2016
Infographic: Color Psychology In Branding

This infographic by Market Inspector examines six colors (red, blue, yellow, green, orange and black), brands that use them, and the psychological implications associated with those colors.

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Email Signature Best Practices

By David Erickson | October 8, 2015
Email Signature Best Practices

You probably don’t get as much value as you could out of the lowly email signature so here are some email signature best practices to help you out.

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Straight Outta Meme

By David Erickson | August 20, 2015
Straight Outta Shoreview

Straight Outta Compton provides a perfect case study in understanding online behavior and harnessing that behavior to build awareness.

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Ask SeaWorld Twitter Campaign

By David Erickson | March 29, 2015
Ask SeaWorld Twitter Chat Fail

The #AskSeaWorld Twitter campaign may have been a fishing expedition for comments SeaWorld can use to combat the damage done by the Blackfish documentary.

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Dove’s #SpeakBeautiful Campaign

By David Erickson | February 27, 2015
Dove's Speak Beautiful Campaign

Dove earned more than 51,000 tweets using the #SpeakBeautiful hashtag during The Oscars.

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The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

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