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e-Strategy Blog
  • Advertising
    • Display Advertising
    • Search Advertising
    • Social Advertising
    • Video Advertising
  • PR
    • Media Relations
    • Expert Positioning
  • Content
    • Online Strategy
    • Blog Marketing
    • Podcasting
    • Video
  • Consumers
    • Generations
      • Generation V
      • Millennials
      • Gen X
      • Baby Boomers
    • Demographics
    • Online Behavior
    • Polls & Surveys
  • Email
  • Search
    • SEO
    • Keyword Research
    • Link Building
  • Social
  • Mobile
    • Augmented Reality
    • Mobile Apps
    • Text Messaging
  • Analytics

Branding

Xerox Buries The Lead On Sponsored Content Play

By David Erickson | November 21, 2014
A World Made Simpler ByXerox - Sponsored Content on MSNC.com Front Page

Xerox is running sponsored content on MSNBC.com but the execution is likely preventing visitors from actually consuming the content.

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LeBron's Announcement, Amazon Drones & Extreme Selfies [VIDEO]

By David Erickson | July 13, 2014

Episode 55 of the Beyond Social Media show: David Erickson & BL Ochman discuss LeBron James’ deft announcement; Amazon Prime drones & the Extreme Selfie movement.

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eBay's Crisis Communications Disaster & AMC Catches Fire On Tumblr

By David Erickson | May 25, 2014

Episode 49 of Beyond Social Media Show: eBay’s data breach crisis communications fail; former NBA player takes an Onion article for real; AMC debuts show on Tumblr.

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Confusing Branding: New York Texas Toast [PIC]

By David Erickson | August 19, 2013

It only dawned on me as I was packing away the groceries just what exactly was wrong with this picture. NEW YORK Texas Toast?!?

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Beyond Social Media Podcast: Google's New Linking Rules & Kickalicious Scores! [VIDEO]

By David Erickson | August 14, 2013

This episode: This episode: Hanes’ Undercover Color; Social CEOs; Google’s linking rules; Kickalicious viral video; White House robots Hangout; B H Photo’s marketing.

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Beyond Social Media Podcast: Golden Corral Dumpster Video; Citizen Journalism & The San Francisco Plane Crash [VIDEO]

By David Erickson | July 10, 2013

This episode: Golden Corral’s viral dumpster video; citizen journalism, social media & the San Francisco plane crash; Around the World In 80 Jobs & much more.

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Can You Delete Something From The Internet? [VIDEO]

By David Erickson | July 5, 2013

Though it’s next to impossible to delete something from the Internet, there are reputation management tactics to deal with negative online content.

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Beyond Social Media: JCPenny's Hitler Billboard; Xbox Domains & Papa John's Apology [PODCAST]

By David Erickson | May 29, 2013

This week: This week: JCPenny’s Inadvertent Hitler Billboard; Microsoft Is Not The Master Of Its Domain; Papa John’s Apology; Mercedes-Benz’s QR Safety Codes;and Robotic LEGOs.

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Reputation Management Case Study: Papa John's Knows How To Apologize

By David Erickson | May 28, 2013

A case study in how to apologize and prevent a public relations disaster using Papa John’s example of quick use of social media to respond to a racist voicemail.

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Beyond Social Media: Nutella & Skittles Go Nuts [PODCAST]

By David Erickson | May 22, 2013

This week: Nutella & Skittles go nuts, Hanes gets all destructive, Verizon demonstrates its services by partnering with a bear.

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The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

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