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e-Strategy Blog
  • Advertising
    • Display Advertising
    • Search Advertising
    • Social Advertising
    • Video Advertising
  • PR
    • Media Relations
    • Expert Positioning
  • Content
    • Online Strategy
    • Blog Marketing
    • Podcasting
    • Video
  • Consumers
    • Generations
      • Generation V
      • Millennials
      • Gen X
      • Baby Boomers
    • Demographics
    • Online Behavior
    • Polls & Surveys
  • Email
  • Search
    • SEO
    • Keyword Research
    • Link Building
  • Social
  • Mobile
    • Augmented Reality
    • Mobile Apps
    • Text Messaging
  • Analytics

Branding

Beyond Social Media: Businessweek's Racist Cover, Telecommuting & A Jedi Mind Meld Response [PODCAST]

By David Erickson | March 6, 2013

This week’s highlights: Bloomberg Businessweek’s Racist Cover, Telecommuting, Best Buy Price Match, A Jedi Mind Meld Response, Google search & DYI How To videos.

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Beyond Social Media: Geico's Sexy Pig, Calvin & Hobbes Takedown & Oscar Tweetjacking [PODCAST]

By David Erickson | February 27, 2013

This week’s highlights: Le Cordon Bleu Social; a Horse meat scandal; Million Moms cry bestiality; Calvin & Hobbes mashedup & taken down & Oscar tweetjacking.

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Beyond Social Media: Carnival Triumph Cruise's Megafail & Lotsa Love Stuff [PODCAST]

By David Erickson | February 14, 2013

This week’s highlights include the Carnival Triumph Cruise Megafail, an Etch-A-Sketch tribute, Ice Cream love, love stories & songs, a House of Cards.

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Beyond Social Media: Super Bowl XLVII Ads & Blackout Tweets [PODCAST]

By David Erickson | February 6, 2013

This week’s highlights include the good and the bad of the Super Bowl ads, who took advantage of the blackout and how, a human conversation between two brands, and much more.

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Beyond Social Media: No Death Star For You! [PODCAST]

By David Erickson | January 15, 2013

This week’s highlights include the White House’s response to a Death Star petition, Hilton’s humorless attempt at humor, TOMS charitable experience& much more.

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Beyond Social Media: Huh, Mercedes? [PODCAST]

By David Erickson | January 8, 2013 | 1

This week’s highlights include the first Facebook Poke ads, Mercedes strange commercial, Cinemark Cinema’s thoughtless inventation, and much more.

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10 Most Popular e-Strategy Blog Posts Of 2012 [LIST]

By David Erickson | December 31, 2012

The ten most popular posts of 2012 at the e-Strategy Blog, based on the number of page views.

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Beyond Social Media: Brandjacking [PODCAST]

By David Erickson | December 19, 2012

This week’s highlights include a case of hijacked hashtags, Cheerios app fail, how social media shares the pain of a national tragedy, and Instagram’s suicide note.

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Content Sharing

By David Erickson | November 26, 2012

Professionals spend 40% of their time online in peer-based communities.

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Beyond Social Media: Social Democracy & Newspaper Paywalls [PODCAST]

By David Erickson | November 8, 2012 | 1

This week’s highlights of social use during the election, the corporate reputation list, and newspaper paywalls.

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The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

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