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e-Strategy Blog
  • Advertising
    • Display Advertising
    • Search Advertising
    • Social Advertising
    • Video Advertising
  • PR
    • Media Relations
    • Expert Positioning
  • Content
    • Online Strategy
    • Blog Marketing
    • Podcasting
    • Video
  • Consumers
    • Generations
      • Generation V
      • Millennials
      • Gen X
      • Baby Boomers
    • Demographics
    • Online Behavior
    • Polls & Surveys
  • Email
  • Search
    • SEO
    • Keyword Research
    • Link Building
  • Social
  • Mobile
    • Augmented Reality
    • Mobile Apps
    • Text Messaging
  • Analytics

Conferences & Events

How To Not Suck At Webinars

By David Erickson | June 27, 2020
How To Not Suck At Webinars

First of all, somone has to create a training academy for webinar hosts, for the people who introduce the featured speaker at a webinar.

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Sucky Presentations, Twitter Vendettas & Audio Cards [PODCAST]

By David Erickson | October 18, 2014

Episode 68: BL and David discuss discuss sucky presentations, how not to respond to critics on social media, Twitter Audio Cards, Google’s Dr. Chats & much more.

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Tide Culturejacks Game Of Thrones & Google+ Thumbnails Are Going Away [VIDEO]

By David Erickson | June 29, 2014

Episode 54 of the Beyond Social Media show: David Erickson & BL Ochman discuss Tide’s culturejacking of Game of Thrones and Google+’s vanishing thumbnails.

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Netflix Branded Content Examples & Wikipedia's Battle Against Brands [VIDEO]

By David Erickson | June 22, 2014 | 1

Episode 53 of the Beyond Social Media show: David Erickson & BL Ochman discuss examples of Netflix branded content efforts & Wikipedia’s battle with brands.

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GM Sends Recall Notices To Crash Victims & John Oliver's Net Neutrality Rant [VIDEO]

By David Erickson | June 7, 2014

Episode 51 of the Beyond Social Media show: David Erickson & BL Ochman discuss GM’s insensitive recall notices to crash victims & John Oliver’s net neutrality rant.

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eBay's Crisis Communications Disaster & AMC Catches Fire On Tumblr

By David Erickson | May 25, 2014

Episode 49 of Beyond Social Media Show: eBay’s data breach crisis communications fail; former NBA player takes an Onion article for real; AMC debuts show on Tumblr.

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Rolling Stone Misreads The Constitution & IKEA Pops Up A Train [VIDEO]

By David Erickson | April 12, 2014

David Erickson and B.L. Ochman discuss Social Media Song featured at the Social Media World Summit; the Heartbleed bug; Rolling Stone magazine’s historically-inaccurate cover; Richard Branson’s search for his inspiration for Virgin Galactic; IKEA’s popup store on a train; Fabrege’s egg hunt; Minnesota Vikings content marketing efforts;

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Breaking Bad's Story Sync, Auto-Refreshes & Colin Kaepernick's Favorite Tweets – Beyond Social Media Show [VIDEO]

By David Erickson | October 1, 2013

Topics on episode 18 of the Beyond Social Media Show: Breaking Bad’s story sync; Century 21’s Breaking Bad Craigslist ad; Colin Kaepernick’s favorite tweets & social television.

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Search Engine Optimization Panel [TRANSCRIPT]

By David Erickson | April 4, 2013

The social transcript for the Java Meetup 612 panel discussion on search engine optimization held at the Urban Bean Coffee shop in Minneapolis on April 4, 2013.

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Beyond Social Media: Macy's $1,453 Typo; Yelp Reviews; Prankvertising; Kevin Ware & Social Empathy [PODCAST]

By David Erickson | April 3, 2013

This week: Macy’s $1,453 Typo; Yelp’s Filtered Reviews; Nike’s Winning Ad Lampooned; Prankvertising; Kevin Ware & Social Empathy; Silent Instagram Film Trailers; Punch Pizza Goes To Naples; HP’s Bouncing Cam; Blogging Rules; Shiny New Stuff & Daily Numbers.

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The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

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