Consumer Generated Media
Panel Discussion: The Pros & Cons Of Podcasting
A transcript of the Twitter chatter for February 2013 Java MeetUp 612 featuring Minnesota podcasters, titled: Does Podcasting Have Power and Influence?
Read MoreBeyond Social Media: Super Bowl XLVII Ads & Blackout Tweets [PODCAST]
This week’s highlights include the good and the bad of the Super Bowl ads, who took advantage of the blackout and how, a human conversation between two brands, and much more.
Read MoreBeyond Social Media: Huh, Mercedes? [PODCAST]
This week’s highlights include the first Facebook Poke ads, Mercedes strange commercial, Cinemark Cinema’s thoughtless inventation, and much more.
Read MoreBeyond Social Media: Brandjacking [PODCAST]
This week’s highlights include a case of hijacked hashtags, Cheerios app fail, how social media shares the pain of a national tragedy, and Instagram’s suicide note.
Read MoreBeyond Social Media: Social Democracy & Newspaper Paywalls [PODCAST]
This week’s highlights of social use during the election, the corporate reputation list, and newspaper paywalls.
Read MoreBeyond Social Media: Debate Humor #Fail? Can Sasquatch Sell? & Target Falling For You [PODCAST]
Is hijacking the debate with humor smart? Does Google’s PR blunder affect stock price? Lessons from a dumb Pizza Hut stunt. Target’s Falling For You campaign.
Read MoreVisual Communications Trend: Instagram Overtakes Twitter
Instagram’s average daily mobile visitors jumped from 886,000 to 7.3 million from March to August, 2012, a 724% gain.
Read MoreConsumer-Generated Online Product Videos
36% of apparel shoppers watch customer testimonial/review videos during their research.
Read MoreThe Unfulfilled Promise Of Online Video
Despite statistics that show increasing adoption of online video by both consumers and corporations, the promise of the medium remains largely unfulfilled.
Read MoreConsumers Trust Themselves
63% of social media users say consumer ratings are a preferred source for product or service information.
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