Consumer Insights
Conversion Optimization
Six things you’ll want to consider when looking to optimize your site.
Read MorePre-Suasion: Warming The Receptivity To Messages [VIDEO]
Author Robert Cialdini’s discusses the research contained in his new book Pre-Suasion, the follow-up to his bestselling book, the genre-defining Influence.
Read MoreFacebook Adds News Categories To Newsfeed
Facebook has added news categories to user newsfeeds to allow users to customize the types of news content they see.
Read MoreKeep Marketing Personas Alive, The Serial Podcast Way
How do content marketers keep their personas alive after they’ve created them? The popular Serial podcast may hold some clues.
Read MoreHello Barbie Doll
Mattel is set to release their Hello Barbie doll, a toy with a WiFi connection and voice recognition technology that encourages in-depth conversations.
Read MoreTwitter Firehose In Google Search [VIDEO]
The Twitter Firehose in Google search may provide an amazing consumer insight tool to understand how people behave on social media.
Read MoreThe Importance Of Blogging – 10 Reasons PR People Should Blog
The top 10 reasons PR people, advertising, marketing and communications professionals should blog,.
Read MoreReality Is Nine-Tenths Perception
The Monkey Business Illusion video, a psychology experiment by Daniel Simons, in which an invisible gorilla appears in plain sight.
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