Consumer Insights
Consumer Psychology During Pandemics
Consumers are focused on basic needs while navigating the coronavirus pandemic. Do your marketing messages align with where your customers are at psychologically?
Read MoreVoice Search For Song Lyrics
Amazon Music has launched an analytics platform for musicians called Amazon Music for Artists that provides keyword search data for music voice queries.
Read MoreHow To Retain Unsubscribing Customers
Amazon Audible has created an unsubscribe process that saves customers elegantly and serves as an excellent example for any subscription-oriented business.
Read MoreConversion Optimization
Six things you’ll want to consider when looking to optimize your site.
Read MoreAmazon's Challenge To Apple's AirPods = More Time For Content
Amazon is planning to challenge Apple in the wireless earbud market. If Amazon is successful, it will free up a great deal more of consumers’ time that they will fill with content consumption.
Read MoreManaging Your Reputation Online
These are six essential things you need to think about to successfully manage your reputation online.
Read MoreTiny Food Video Trend
Interest in tiny food videos has really taken off during the past three years.
Read MorePre-Suasion: Warming The Receptivity To Messages [VIDEO]
Author Robert Cialdini’s discusses the research contained in his new book Pre-Suasion, the follow-up to his bestselling book, the genre-defining Influence.
Read More8 Email Worst Practices Donald Trump's Campaign Uses & The Consequences
Eight tactics the Donald Trump for President campaign is using that results in his emails getting sent straight to the spam folder.
Read MoreAmazon Opens Up For Podcasters With Amazon Video Direct
Amazon Video Direct is the opening podcasters have been looking for as an entry into the Amazon ecosystem. Amazon has all the elements in place to position itself as the 800 pound gorilla of the podcasting world.
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