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e-Strategy Blog
  • Advertising
    • Display Advertising
    • Search Advertising
    • Social Advertising
    • Video Advertising
  • PR
    • Media Relations
    • Expert Positioning
  • Content
    • Online Strategy
    • Blog Marketing
    • Podcasting
    • Video
  • Consumers
    • Generations
      • Generation V
      • Millennials
      • Gen X
      • Baby Boomers
    • Demographics
    • Online Behavior
    • Polls & Surveys
  • Email
  • Search
    • SEO
    • Keyword Research
    • Link Building
  • Social
  • Mobile
    • Augmented Reality
    • Mobile Apps
    • Text Messaging
  • Analytics

Consumer Insights

Consumer Psychology During Pandemics

By David Erickson | June 18, 2020
How The Pandemic Changes Consumer Psychology

Consumers are focused on basic needs while navigating the coronavirus pandemic. Do your marketing messages align with where your customers are at psychologically?

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Voice Search For Song Lyrics

By David Erickson | May 28, 2020
Amazon Gives Musicians Voice Search Data

Amazon Music has launched an analytics platform for musicians called Amazon Music for Artists that provides keyword search data for music voice queries.

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How To Retain Unsubscribing Customers

By David Erickson | May 26, 2020
How To Retain Unsubscribing Customers

Amazon Audible has created an unsubscribe process that saves customers elegantly and serves as an excellent example for any subscription-oriented business.

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Conversion Optimization

By David Erickson | May 25, 2020
Conversion Optimization

Six things you’ll want to consider when looking to optimize your site.

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Amazon's Challenge To Apple's AirPods = More Time For Content

By David Erickson | April 11, 2019
Photo of Apple AirPods

Amazon is planning to challenge Apple in the wireless earbud market. If Amazon is successful, it will free up a great deal more of consumers’ time that they will fill with content consumption.

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Managing Your Reputation Online

By David Erickson | July 31, 2017
Managing Your Online Reputation

These are six essential things you need to think about to successfully manage your reputation online.

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Tiny Food Video Trend

By David Erickson | January 8, 2017
Tiny Food Video Trend

Interest in tiny food videos has really taken off during the past three years.

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Pre-Suasion: Warming The Receptivity To Messages [VIDEO]

By David Erickson | December 23, 2016
Robert Cialdin

Author Robert Cialdini’s discusses the research contained in his new book Pre-Suasion, the follow-up to his bestselling book, the genre-defining Influence.

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8 Email Worst Practices Donald Trump's Campaign Uses & The Consequences

By David Erickson | September 24, 2016
8 Reasons Donald Trump's Emails Go To Spam

Eight tactics the Donald Trump for President campaign is using that results in his emails getting sent straight to the spam folder.

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Amazon Opens Up For Podcasters With Amazon Video Direct

By David Erickson | May 14, 2016

Amazon Video Direct is the opening podcasters have been looking for as an entry into the Amazon ecosystem. Amazon has all the elements in place to position itself as the 800 pound gorilla of the podcasting world.

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The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

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