The Psychology Of Liking Brands 46% Like a brand they have no intention of buying from 52% of those people want a free item 46% like but cannot afford a brand's products 24% liked a brand to help out a friend THOUGHT: For all of the increasingly in-depth and sophisticated analytics online communication platforms have generated, interpreting user behavior … [Read more...]
Posts about demographics from the eStrategy Content Marketing Blog archives.
CEO Attitudes Toward Marketers 80% of CEOs do not really trust nor are very impressed with marketers' work 80% think marketers are too disconnected from the short-, mid-, and long-term financial realities of companies 78% think marketers too often lose sight of generating customer demand in a quantifiable manner 74% want marketers to become 100% ROI-focused Photo … [Read more...]
The Podcast Consumer 2012 is the seventh study of audio and video podcast consumption in America from Edison Research and Arbitron and is based upon a national, representative sample of 2,020 Americans 12 years and older. Among the findings: 29% of Americans have listened to an audio podcast 26% of Americans 12 and older have watched a video podcast The podcast … [Read more...]
The results of an April, 2012 Performics/ROI Research study of mothers' use of social media. Found at Slideshare from Performics. … [Read more...]
GIRL GAMERS BY CONSOLE Intepret LLC LISTEN To The Daily Numbers podcast [MP3] 21% of women gamers had used an Xbox 360 in 2011. That compares to 17% who did so in 2009. 16% used a PS3 in 2011. Compared to 12% in 2009. 44% of female gamers preferred genres other than casual, exercise and music/rhythm. THOUGHT: The video game industry just keeps expanding and … [Read more...]
REPUBLICAN 2012 PRESIDENTIAL CANDIDATE SEARCH VOLUME Google LISTEN To The Daily Numbers podcast [MP3] 34.9% of the monthly searches for Republican presidential candidates were for Ron Paul. Rick Perry and Michele Bachmann had the next largest slices of the search pie with 19.1% each. Mitt Romney follows with 10.5%. Newt Gingrich got 7% of the searches. And … [Read more...]
This Daily Numbers podcast explores the phenomenon of virtual spokespeople generally, and Japanese virtual pop star Hatsune Miku specifically. Your browser does not support the audio element. Hatsune Miku Tokyo Concert … [Read more...]