The Psychology Of Liking Brands 46% Like a brand they have no intention of buying from 52% of those people want a free item 46% like but cannot afford a brand's products 24% liked a brand to help out a friend THOUGHT: For all of the increasingly in-depth and sophisticated analytics online communication platforms have generated, interpreting user behavior … [Read more...]
Posts about demographics from the eStrategy Content Marketing Blog archives.
CEO Attitudes Toward Marketers 80% of CEOs do not really trust nor are very impressed with marketers' work 80% think marketers are too disconnected from the short-, mid-, and long-term financial realities of companies 78% think marketers too often lose sight of generating customer demand in a quantifiable manner 74% want marketers to become 100% ROI-focused Photo … [Read more...]
The Podcast Consumer 2012 is the seventh study of audio and video podcast consumption in America from Edison Research and Arbitron and is based upon a national, representative sample of 2,020 Americans 12 years and older. Among the findings: 29% of Americans have listened to an audio podcast 26% of Americans 12 and older have watched a video podcast The podcast … [Read more...]
The results of an April, 2012 Performics/ROI Research study of mothers' use of social media. Found at Slideshare from Performics. … [Read more...]
GIRL GAMERS BY CONSOLE Intepret LLC LISTEN To The Daily Numbers podcast [MP3] 21% of women gamers had used an Xbox 360 in 2011. That compares to 17% who did so in 2009. 16% used a PS3 in 2011. Compared to 12% in 2009. 44% of female gamers preferred genres other than casual, exercise and music/rhythm. THOUGHT: The video game industry just keeps expanding and … [Read more...]
REPUBLICAN 2012 PRESIDENTIAL CANDIDATE SEARCH VOLUME Google LISTEN To The Daily Numbers podcast [MP3] 34.9% of the monthly searches for Republican presidential candidates were for Ron Paul. Rick Perry and Michele Bachmann had the next largest slices of the search pie with 19.1% each. Mitt Romney follows with 10.5%. Newt Gingrich got 7% of the searches. And … [Read more...]
This Daily Numbers podcast explores the phenomenon of virtual spokespeople generally, and Japanese virtual pop star Hatsune Miku specifically. CLICK HERE to listen. Hatsune Miku Tokyo Concert Geicko Xtranormal Commercial … [Read more...]