REPUBLICAN 2012 PRESIDENTIAL CANDIDATE SEARCH VOLUME Google LISTEN To The Daily Numbers podcast [MP3] 34.9% of the monthly searches for Republican presidential candidates were for Ron Paul. Rick Perry and Michele Bachmann had the next largest slices of the search pie with 19.1% each. Mitt Romney follows with 10.5%. Newt Gingrich got 7% of the searches. And … [Read more...]
Posts about the Baby Boomers from the eStrategy Content Marketing Blog archives.
BOOMERS RESPONSIVE TO VIDEO ADS Burst Media LISTEN To The Daily Numbers podcast [MP3] 19.1% of Boomer women and 26.3% of Boomer men aged 55 or older took some action after viewing online video ads such as visiting an advertiser's website or making a purchase. 22.1% of women aged 35-54 and 24.1% of men that age took action. 14.5% of Millennial women aged 18-34 and … [Read more...]
BORDERS TO CLOSE REMAINING STORES MSNBC Borders plans to close its remaining 399 stores and go out of business by the end of September. THOUGHT: You know I'm a big fan of eBooks but even so, this is sad. Inevitable, but sad. I truly enjoy the experience of the actual, physical bookstore. Though I'm an eBooks fanboy, I love the feel, the smell of an actual, physical … [Read more...]
BASEBALL FAN DEMOGRAPHICS Harris Interactive 45% of Hispanics follow baseball. That compares to the 35% of African-Americans who do. And the 34% of whites who do. 37% of Millennials follow baseball. That compares to 35% of Gen Xers who do and the same percentage of Boomers who do. 38% of those older than 65 years of age follow baseball. THOUGHT: While the … [Read more...]
FACEBOOK'S SENIOR CITIZENS Pew Internet 11% of US seniors used Facebook in 2010. That's up from 1.2% in 2008. For year-over-year growth of 1448%. THOUGHT: Our cultural imagination pictures seniors as generally dependent and scared of technology. But that's not necessarily the case. Seniors are using Facebook to connect with family and friends (40%), to share … [Read more...]
Social Media Use By Generations [TABLE]: Source: Pew Internet & American Life Project 83% of Millennials use social networking sites, compared to 67% in 2008. 62% of Gen Xers use social networking sites, compared to 36% in 2008. 50% of Young Boomers use social networking sites, compared to 20% in 2008. 43% of Older Boomers use social networking sites, … [Read more...]
At the end of 2009, more than 30% of Twitter's visitors were under 25, this chart suggests, up from about 20% of its visitors at the end of 2008. ...Posted via web from e-Strategy Blog Links via businessinsider.com … [Read more...]