BORDERS TO CLOSE REMAINING STORES MSNBC Borders plans to close its remaining 399 stores and go out of business by the end of September. THOUGHT: You know I'm a big fan of eBooks but even so, this is sad. Inevitable, but sad. I truly enjoy the experience of the actual, physical bookstore. Though I'm an eBooks fanboy, I love the feel, the smell of an actual, physical … [Read more...]
Posts about Generation X from the eStrategy Content Marketing Blog archives.
BASEBALL FAN DEMOGRAPHICS Harris Interactive 45% of Hispanics follow baseball. That compares to the 35% of African-Americans who do. And the 34% of whites who do. 37% of Millennials follow baseball. That compares to 35% of Gen Xers who do and the same percentage of Boomers who do. 38% of those older than 65 years of age follow baseball. THOUGHT: While the … [Read more...]
FACEBOOK'S SENIOR CITIZENS Pew Internet 11% of US seniors used Facebook in 2010. That's up from 1.2% in 2008. For year-over-year growth of 1448%. THOUGHT: Our cultural imagination pictures seniors as generally dependent and scared of technology. But that's not necessarily the case. Seniors are using Facebook to connect with family and friends (40%), to share … [Read more...]
MILLENNIALS, HALFWAY Nielsen Mobile subscribers ages 12-17 watched 7 hours 13 minutes of mobile video a month in Q4 2010. That compares to 4 hours 20 minutes for the general population. In Q1 2011, teens 13-17 sent an average of 3,364 texts per month. That more than doubles the rate of the next most active texting demo, 18-24 year olds. While they make up just … [Read more...]
Social Media Use By Generations [TABLE]: Source: Pew Internet & American Life Project 83% of Millennials use social networking sites, compared to 67% in 2008. 62% of Gen Xers use social networking sites, compared to 36% in 2008. 50% of Young Boomers use social networking sites, compared to 20% in 2008. 43% of Older Boomers use social networking sites, … [Read more...]
Ed Kohler at The Deets turned me on to VYou, a new service that is a cross between YouTube and Quora. People ask you questions and you respond by posting an video recorded directly from your webcam to the site. It works wonderfully. Check out Ed's channel. I just got started: Here's mine. Ask me a question! This is my first VYou answer. Click on a link to the right video to … [Read more...]
Jennifer Jones interviews Nate Elliott of Forrester Research about how and what social media Generation X uses. … [Read more...]