I have been increasingly reading about neuroscience as it applies to communication generally and how the brain processes information and makes decisions on that information, specifically. It is important to understand why people, against all evidence to the contrary, persist in believing some thing that is demonstrably wrong: That President Obama is not a citizen, for … [Read more...]
Posts about neuromarketing from the eStrategy Content Marketing Blog archives.
[picappgallerysingle id="7394217"] I'm going to start calling the generation that follows the Millennials, Generation V, as coined by Gartner. I need a handy reference to people born between 2003 and 2023 because I've been thinking more and more about what they will look like and Generation V(irtual) sounds about as reasonable a name as I've heard. Unlike any generation … [Read more...]
I happened to catch a rebroadcast of the NPR program Speaking of Faith this weekend, a show I never listen to. I need to introduce more serendipity into my life because the show is not in my pre-programmed media diet and were it not for dumb chance, I would have missed the episode on The Science of Trust, featuring an interview with Paul Zak, founder of the field of … [Read more...]
In the next installment of my series of post about blog marketing, I want to discuss the frequency and timing of your posts. Dayparting: When Will Most Readers Be Paying Attention? Think about your audience and when they will be most receptive to reading your blog and when you're most likely to capture their attention. For my Videolicious.tv blog, I've begun a posting … [Read more...]
This 60 Minutes piece from January examines neuroscience's ability to identify specific thoughts through the use of Functional MRI or FMRI. The technology enables the viewing of real-time MRIs instead of the traditional still images. The second half of the segment addresses neuromarketing, a field I've touched upon in the past. … [Read more...]