New York Times reporter Natasha Singer had an excellent story (via Lisa Grimm) on Mattel's soon-to-be-released Hello Barbie doll. The new toy will be WiFi-enabled and featured voice recognition technology that will allow children to have in-depth conversations with the doll. The product is fascinating for a whole host of reasons, some of which I discussed on this week's … [Read more...]
Posts about online behavior from the eStrategy Content Marketing Blog archives.
Last week, SeaWorld launched a Twitter campaign using the hashtag #AskSeaWorld that, predictably, quickly went south, as this Mashable article by Molly Lynch noted. When companies solicit the Twitterverse's questions like this and they don't get the response they want, it is often simply a result of a poorly thought-through campaign. As I discussed on this week's Beyond … [Read more...]
News that Twitter and Google have reached a deal to allow the Twitter Firehose in Google search results will add a new dimension to the search experience and many more considerations for marketers and public relations pros to address. It may also provide an amazing consumer insight tool to understand how people behave on social media and react to mass media events. During … [Read more...]
Can we agree that Super Bowl advertising has jumped the shark? That though the Big Game may remain the advertising industry's biggest stage, it may not be advertisers' wisest investment? With each passing year, Super Bowl advertising rates rise just as their effectiveness as a marketing vehicle diminishes. Super Bowl Advertising Rates, 2005-2014 It is significant that … [Read more...]
Leading up to the President's State of the Union address on Tuesday, we've seen two examples of effective online political marketing, one from each side of the aisle. President Obama's State of the Union Video Teasers In addition to touring the nation to tout his proposals and generate local news coverage for his address, President Barack Obama has also been releasing what … [Read more...]
Beyond Social Media Show, Episode 72 BL and David discuss discuss the social media storms that engulfed Bill Cosby, Dr. Oz, and the New England Patriots; Google's karate robot; the social media ROI Chevrolet earned from the Chevy Guy; sea otter hangouts and much, much more. Worst Cases Bill Cosby meme generator backfires on social media America’s Quack Dr. Oz Asks … [Read more...]
Beyond Social Media Show, Episode 68 BL and David discuss discuss sucky presentations, how not to respond to critics on social media, Twitter Audio Cards, Google's Dr. Chats, and much, much more. Worst Cases Microsoft CEO Apologizes Again Fiat Take Viagra How Not To Suck At Presenting Bosoms On Billboards NFL Broadcaster Tears Into Twitter Critics Worst … [Read more...]