Consumer Insights
Facebook Adds News Categories To Newsfeed
Facebook has added news categories to user newsfeeds to allow users to customize the types of news content they see.
Read MoreGoogle Search Quality Meetings: How Google Improves Its Algorithms [VIDEO]
Google has provided a few YouTube videos that give insight into how the company improves its search algorithms.
Read MoreThe Evolution Of Attention Metrics
Amazon Kindle’s new per-page read royalties are simply another hybrid on the evolutionary tree of attention metrics.
Read MoreKeep Marketing Personas Alive, The Serial Podcast Way
How do content marketers keep their personas alive after they’ve created them? The popular Serial podcast may hold some clues.
Read MoreHello Barbie Doll
Mattel is set to release their Hello Barbie doll, a toy with a WiFi connection and voice recognition technology that encourages in-depth conversations.
Read MoreAsk SeaWorld Twitter Campaign
The #AskSeaWorld Twitter campaign may have been a fishing expedition for comments SeaWorld can use to combat the damage done by the Blackfish documentary.
Read MoreTwitter Firehose In Google Search [VIDEO]
The Twitter Firehose in Google search may provide an amazing consumer insight tool to understand how people behave on social media.
Read MoreSuper Bowl Advertising Has Jumped The Shark
With rising advertising rates and diminishing returns, can we all agree now that Super Bowl advertising has jumped the shark?
Read MoreObama & Boehner Face Off Online Over State Of The Union
President Barack Obama & House Speaker John Boehner used competing online marketing tactics to debate over the State of the Union Address, 2015.
Read MoreC-Suite Slip-Ups & A Socially Charming Cabby [PODCAST]
Episode 74: BL and David discuss C-suite slip-ups, Twitter’s app sniffing, a charming St. Paul cabby; a 15-second video channel, and much, much more.
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