Amazon's Kindle Per-Page-Read Royalties Amazon has caused a bit of an uproar over its recent decision to change the formula by which they pay eBook authors royalties when someone checks out their book via the Kindle Lending Library or through the all-you-can-read Kindle Unlimited subscription service. The National Post offers one take with it's The Tyranny Of The … [Read more...]
Consumer insights posts from the eStrategy Content Marketing Blog archives.
Last year, during episode 50 of the Beyond Social Media Show podcast, I discussed a problem content marketers face, especially within large companies: Keeping their personas alive beyond their initial creation. The point of creating marketing personas is to help the whole organization understand their consumers intimately, to get in customers' heads and see the world from … [Read more...]
New York Times reporter Natasha Singer had an excellent story (via Lisa Grimm) on Mattel's soon-to-be-released Hello Barbie doll. The new toy will be WiFi-enabled and featured voice recognition technology that will allow children to have in-depth conversations with the doll. The product is fascinating for a whole host of reasons, some of which I discussed on this week's … [Read more...]
Last week, SeaWorld launched a Twitter campaign using the hashtag #AskSeaWorld that, predictably, quickly went south, as this Mashable article by Molly Lynch noted. When companies solicit the Twitterverse's questions like this and they don't get the response they want, it is often simply a result of a poorly thought-through campaign. As I discussed on this week's Beyond … [Read more...]
With the announcement this week that Jon Stewart will be leaving Comedy Central's Daily Show, the chattering classes are dissecting his legacy. So let us join the chatter... Many have observed that Stewart was the source of news for Millennials. Many have commented on the careers he helped launch the careers of some very talented comedians, among them Steve Carell, Lewis … [Read more...]
News that Twitter and Google have reached a deal to allow the Twitter Firehose in Google search results will add a new dimension to the search experience and many more considerations for marketers and public relations pros to address. It may also provide an amazing consumer insight tool to understand how people behave on social media and react to mass media events. During … [Read more...]
Can we agree that Super Bowl advertising has jumped the shark? That though the Big Game may remain the advertising industry's biggest stage, it may not be advertisers' wisest investment? With each passing year, Super Bowl advertising rates rise just as their effectiveness as a marketing vehicle diminishes. Super Bowl Advertising Rates, 2005-2014 It is significant that … [Read more...]