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e-Strategy Blog
  • Advertising
    • Display Advertising
    • Search Advertising
    • Social Advertising
    • Video Advertising
  • PR
    • Media Relations
    • Expert Positioning
  • Content
    • Online Strategy
    • Blog Marketing
    • Podcasting
    • Video
  • Consumers
    • Generations
      • Generation V
      • Millennials
      • Gen X
      • Baby Boomers
    • Demographics
    • Online Behavior
    • Polls & Surveys
  • Email
  • Search
    • SEO
    • Keyword Research
    • Link Building
  • Social
  • Mobile
    • Augmented Reality
    • Mobile Apps
    • Text Messaging
  • Analytics

Blog Marketing

Media Relations Best Practices

By David Erickson | July 9, 2020
Media Relations Best Practices

Discover six often-overlooked media relations best practices companies should be using to get the most out of their public relations efforts.

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Managing Your Reputation Online

By David Erickson | July 31, 2017
Managing Your Online Reputation

These are six essential things you need to think about to successfully manage your reputation online.

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How To Dynamically Capture Source Referrals Using Google Tag Manager

By David Erickson | March 19, 2017
Dynamically Capture Referral Traffic With Google Tag Manager

This guide demonstrates how to capture UTM source referral data using Google Tag Manager when distributing content broadly such as publishing press releases.

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Email Signature Best Practices

By David Erickson | October 8, 2015
Email Signature Best Practices

You probably don’t get as much value as you could out of the lowly email signature so here are some email signature best practices to help you out.

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Obama & Boehner Face Off Online Over State Of The Union

By David Erickson | January 19, 2015

President Barack Obama & House Speaker John Boehner used competing online marketing tactics to debate over the State of the Union Address, 2015.

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Website Pop-Up Best Practices

By David Erickson | November 29, 2014
Annoying Ad Types

A survey of website pop-up best practices for balancing user experience with conversions.

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LeBron's Announcement, Amazon Drones & Extreme Selfies [VIDEO]

By David Erickson | July 13, 2014

Episode 55 of the Beyond Social Media show: David Erickson & BL Ochman discuss LeBron James’ deft announcement; Amazon Prime drones & the Extreme Selfie movement.

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eBay's Crisis Communications Disaster & AMC Catches Fire On Tumblr

By David Erickson | May 25, 2014

Episode 49 of Beyond Social Media Show: eBay’s data breach crisis communications fail; former NBA player takes an Onion article for real; AMC debuts show on Tumblr.

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Facebook's Oculus Rift Acquisition & Gwyneth Paltrow's Conscious Uncoupling Blog

By David Erickson | March 29, 2014

David Erickson and B.L. Ochman discuss Caribou Coffee’s aggressive upselling; Gwyneth Paltrow’s Conscious Uncoupling & Facebook’s acquisition of Oculus Rift.

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Rogers High School Social Media Controversy [VIDEO]

By David Erickson | February 20, 2014

Rogers High School student Reid Sagehorn’s ill-considered tweet will likely force him to explain his role in this controversy for the rest of his life.

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The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

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