During episode 41 of the Beyond Social Media Show, David Erickson and B.L. Ochman discuss how not to implement a Facebook contest; Caribou Coffee's aggressive upselling; Taco Bell's waffle phones; Clear Channel's QR code billboards; Gwyneth Paltrow's "Conscious Uncoupling"; LEGOs social media; Zappos Instagram personal shopper; 3D printing; Facebook's acquisition of Oculus … [Read more...]
Posts about blog marketing from the eStrategy Content Marketing Blog archives.
During episode 36 of the Beyond Social Media Show, David Erickson and B.L. Ochman dicsuss the Hot Pockets recall; the Lego Braille printer; DHL's punking stunt; the Rogers High School social media controversy; Groupon's curious celebration of a non-president; TripCase's mobile app fail; David's first week with Google Glass; NowThisNews' Instagram curation; LinkedIn's publishing … [Read more...]
I was interviewed yesterday by WCCO TV reporter John Lauritsen about the Rogers High School social media controversy. In short, some Rogers High School kids created an anonymous gossip blog on which they shared their sexual exploits, one post of which alleged that a teacher at the school and student Reid Sagehorn had kissed. Sagehorn replied to a tweet about the … [Read more...]
Insane football fan that I am, I watched the NFC Championship game pitting the San Francisco 49ers against the Seattle Seahawks. I watched it to its completion, so naturally, I also saw Seahawks cornerback Richard Sherman's post-game "rant" during an interview with Fox Sports' Erin Andrews. In the forty seconds that follow in the video clip below, you'll see Sherman rip … [Read more...]
Topics on episode 21 of the Beyond Social Media Show: Martha Stewart disses bloggers; boob sweat; poor PR pitches; Twitter opens the DM spam floodgates; Tide's scary Vines; Twitter & Comcast team to give you a social media remote control; Google buys gesture computing firm Flutter; Norton cleverly illustrates mobile privacy concerns; David Pogue bolts for Yahoo!; some shiny new … [Read more...]
Topics on episode 19 of the Beyond Social Media Show: Burger King rebrands as Fries King; Fruit of the Loom offers underwear to new hires on LinkedIn; Tampa Bay Rays pitcher answers Twitter critics with an ill-advised rant; HHS Secretary can't explain Obamacare to Jon Stewart; Awesome example of how not to write a book title; Chipotle attacks Big Food with interactive campaign; … [Read more...]
Topics on episode 18 of the Beyond Social Media Show: Mercedes chicken commercial; Auto-refreshes; Facebook's social television analytics; Generations bait and switch infographic; Beneful's Dog Goldberg machine ad; Sparticl STEM educational website; Richly Gifted blog; Colin Kaepernick's Twitter tactics; Breaking Bad's Story Sync; Century 21's Breaking Bad real-time marketing; … [Read more...]