Topics on episode 19 of the Beyond Social Media Show: Burger King rebrands as Fries King; Fruit of the Loom offers underwear to new hires on LinkedIn; Tampa Bay Rays pitcher answers Twitter critics with an ill-advised rant; HHS Secretary can't explain Obamacare to Jon Stewart; Awesome example of how not to write a book title; Chipotle attacks Big Food with interactive campaign; … [Read more...]
Posts about online strategy from the eStrategy Content Marketing Blog archives.
Topics on episode 18 of the Beyond Social Media Show: Mercedes chicken commercial; Auto-refreshes; Facebook's social television analytics; Generations bait and switch infographic; Beneful's Dog Goldberg machine ad; Sparticl STEM educational website; Richly Gifted blog; Colin Kaepernick's Twitter tactics; Breaking Bad's Story Sync; Century 21's Breaking Bad real-time marketing; … [Read more...]
Topics on episode 16 of the Beyond Social Media Show: Reddit shuts down Navy Yard Shooting subreddit; Esquire's 9/11 tweet gone wrong; Volkswagon's Take On Me commercial; Dunkin' Donuts Monday Night Football Vine ad & much more. … [Read more...]
During the tenth Google Hangout episode of Beyond Social Media, Albert Maruggi, B.L. Ochman and I discuss Hanes' Undercover Color campaign; Fortune 500 CEOs on social; Google's new linking rules; the Kickalicious viral video; the White House gets its Geek Week on with a robots Hangout; B H Photo's content marketing; Astra Beer's street marketing for good; along with some Shiny … [Read more...]
WTF Nutella Goes Nuts On A Brand Fan - Ferrero, the company that owns the Nutella brand, has sent blogger Sara Rosso, who created World Nutella Day, a cease and desist letter. Skittles Loses Its Skilltes - This is not the first time Skittles has gone a little bonkers. BuzzFeed Compilation Of Facebook Status Updates Hanes Gets All Destructive Hanes Soften The … [Read more...]
Webinars The average webinar attracts 28 participants Features 2 presenters Lasts 65 minutes And is held between 11 AM and 4 PM, Tuesday, Wednesday or Thursday THOUGHT: Most webinars suck. You know it. I know it. We all know it. I don't know how may webinars I've sat through in a conference room filled with colleagues where the same dynamic takes hold 10 … [Read more...]
eMarketer Writer/Analyst Kimberly Maul's presentation on how B2B marketers are using social media to brand and build awareness for their companies. eMarketer Webinar: How & Why B2B Marketers Are Turning to Social Media View more presentations from eMarketer … [Read more...]