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e-Strategy Blog
  • Advertising
    • Display Advertising
    • Search Advertising
    • Social Advertising
    • Video Advertising
  • PR
    • Media Relations
    • Expert Positioning
  • Content
    • Online Strategy
    • Blog Marketing
    • Podcasting
    • Video
  • Consumers
    • Generations
      • Generation V
      • Millennials
      • Gen X
      • Baby Boomers
    • Demographics
    • Online Behavior
    • Polls & Surveys
  • Email
  • Search
    • SEO
    • Keyword Research
    • Link Building
  • Social
  • Mobile
    • Augmented Reality
    • Mobile Apps
    • Text Messaging
  • Analytics

Online Strategy

Beyond Social Media: Nutella & Skittles Go Nuts [PODCAST]

By David Erickson | May 22, 2013

This week: Nutella & Skittles go nuts, Hanes gets all destructive, Verizon demonstrates its services by partnering with a bear.

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Webinars Suck

By David Erickson | September 25, 2012

Most webinars suck. You know it. I know it. We ALL know it.

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How B2B Marketers Are Using Social Media

By David Erickson | June 13, 2012

eMarketer Writer/Analyst Kimberly Maul’s presentation on how B2B marketers are using social media to brand and build awareness for their companies.

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Website Parts

By David Erickson | August 29, 2011

31% of websites use the PHP development language.

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Full Circle: The Facebook Goes Back To School

By David Erickson | July 7, 2011

Colleges and Universities have discovered The Facebook.

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Tumblr & Quick Blogging

By David Erickson | July 5, 2011

Tumblr hosts more than 20.9 million total blogs.

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Top 20 e-Strategy Posts Of 2010

By David Erickson | December 31, 2010

The 20 most popular e-Strategy Internet Marketing Blog posts of 2010.

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How PR Agencies Can Use Twitter & SMO To Promote The Business

By David Erickson | July 10, 2010
Photo: Social Media Apps

David Erickson’s interview notes about how public relations agencies can use social media to promote the firm.

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LEGO’s Strategy To Connect Their Fans

By David Erickson | July 6, 2010
Photo: LEGO's Strategy To Connect Their Fans

Jake McKee shares how LEGO found and supported their biggest fans.

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New Rules of Marketing & PR Keynote By David Meerman

By David Erickson | December 15, 2009 | 2

The New Rules of Marketing and PR keynote presentation and Q&A session delivered by David Meerman Scott at the Business Marketing Association 2009 national “Unlearn” conferenc

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The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

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