I got a chance to spend quite a bit of time using Verizon's Droid Turbo 2 phone by Motorola. My primary consideration for any smart phone will be its capability as a content creation device. I don't make nearly as many phone calls as I did a decade ago, and the basic communication features of smart phones--calls, email, text--are virtually the same on any device. Mobile apps … [Read more...]
Posts about content marketing from the eStrategy Online Marketing Blog archives.
Amazon's Kindle Per-Page-Read Royalties Amazon has caused a bit of an uproar over its recent decision to change the formula by which they pay eBook authors royalties when someone checks out their book via the Kindle Lending Library or through the all-you-can-read Kindle Unlimited subscription service. The National Post offers one take with it's The Tyranny Of The … [Read more...]
This infographic from Who Is Hosting This illustrates the differences and uses of the most common web graphic file types: JPG, Gif & PNG. … [Read more...]
Last year, during episode 50 of the Beyond Social Media Show podcast, I discussed a problem content marketers face, especially within large companies: Keeping their personas alive beyond their initial creation. The point of creating marketing personas is to help the whole organization understand their consumers intimately, to get in customers' heads and see the world from … [Read more...]
Alfred Maskeroni's AdWeek article, Vince Vaughn and Co-Stars Post for Idiotic Stock Photos You Can Have for Free, provided an irresistible talking point for Episode 86 of the Beyond Social Media Show. The stock photography in question was part of a marketing effort for the Vaughn movie Unfinished Business. In order to fully appreciate the cleverness of this campaign, you'll … [Read more...]
You see it all the time, unfortunately: Subject lines that are designed to trick, rather than entice you, to open the email. Yes, the sole purpose of a subject line should be to compel the recipient to open the email. Scroll through your inbox and your junk mail folder and you will find the countless tactics people use to do just that, ranging from the very clever to the … [Read more...]
Leading up to the President's State of the Union address on Tuesday, we've seen two examples of effective online political marketing, one from each side of the aisle. President Obama's State of the Union Video Teasers In addition to touring the nation to tout his proposals and generate local news coverage for his address, President Barack Obama has also been releasing what … [Read more...]