Email Marketing
2020 B2B Marketing Components
B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy.
Read MoreB2C Digital Marketing Spend To Rise In 2021
Gartner’s 2020-2021 CMO Spend Survey indicates CMOs expect B2C digital marketing budgets to rise in 2021.
Read MoreMedia Relations Best Practices
Discover six often-overlooked media relations best practices companies should be using to get the most out of their public relations efforts.
Read MoreFactors Affecting Email Engagement
The email marketing service Campaign Monitor did a survey of 400 consumers on how they want to engage with brands through email. And it’s got some interesting stuff.
Read MorePro Tips For Communicating With Your Colleagues Clearly
With so many professionals primarily working from home with the outbreak of the Coronavirus pandemic, effective email communication with your work colleagues has never been as important.
Read MoreContent Marketing Must-Haves
Content marketing is a buzzword, for sure, but there are several good reasons why it is still in use today after so many years.
Read MoreEmail Responsiveness [INFOGRAPHIC]
The infographic below from TimeToReply illstrates a trove of statistics about email generally and about expectations for responding to emails specifically.
Read MoreDigital Marketing News This Week
New Twitter Features; P&G’s Anti-Racism Ad; Google Scrolls; Email Engagement Survey; Email Signature Tactics; Google Ad Grants; Google News Grants; In-Depth Local TV News; Dogs On Zoom; much more.
Read MoreEmail Signature Marketing Objectives
Email remains one of the top marketing channels for driving sales, but it’s not just email content that can facilitate objectives such as brand awareness, lead generation or increasing sales.
Read MoreHow To Retain Unsubscribing Customers
Amazon Audible has created an unsubscribe process that saves customers elegantly and serves as an excellent example for any subscription-oriented business.
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