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e-Strategy Blog
  • Advertising
    • Display Advertising
    • Search Advertising
    • Social Advertising
    • Video Advertising
  • PR
    • Media Relations
    • Expert Positioning
  • Content
    • Online Strategy
    • Blog Marketing
    • Podcasting
    • Video
  • Consumers
    • Generations
      • Generation V
      • Millennials
      • Gen X
      • Baby Boomers
    • Demographics
    • Online Behavior
    • Polls & Surveys
  • Email
  • Search
    • SEO
    • Keyword Research
    • Link Building
  • Social
  • Mobile
    • Augmented Reality
    • Mobile Apps
    • Text Messaging
  • Analytics

Email Marketing

Business Communication Tips

By David Erickson | October 16, 2015
Photo: Business Communication Tips

Seven business communication tips to help you be a more efficient communicator and a better work colleague.

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Email Signature Best Practices

By David Erickson | October 8, 2015
Email Signature Best Practices

You probably don’t get as much value as you could out of the lowly email signature so here are some email signature best practices to help you out.

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Humin App – Contacts Redefined

By David Erickson | September 8, 2015
Humin App Review

The Humin mobile app is an evolution of the address book, letting you use your contact list in a more natural fashion by tapping into your social networks and syncing with email and your calendar.

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Email Newsletter Worst Practices

By David Erickson | July 29, 2015
Email Newsletter Worst Practices

Common email newsletter mistakes that are pretty easy to fix and will likely increase your open rate.

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How NOT To Deal With Unsubscribers

By David Erickson | April 30, 2015
Email Marketing Tactics You Should Never Use

Unless you’re a straight-up spammer (in which case you don’t care), you should always respect your email subscribers and that respect should extend to when they no longer care to hear from you.

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Subject Line Abuse

By David Erickson | March 6, 2015
Subject Line Abuse Meme

You see it all the time, unfortunately: Subject lines that are designed to trick, rather than entice you, to open the email.

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Website Pop-Up Best Practices

By David Erickson | November 29, 2014
Annoying Ad Types

A survey of website pop-up best practices for balancing user experience with conversions.

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Gmail In Search Will Extend The Reach Of Email Marketing

By David Erickson | August 13, 2012

Google’s Gmail in Search trail could significantly extend the life of email campaigns.

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Restaurants Have No Clue About Email Marketing

By David Erickson | January 16, 2012

Only 18% of restaurants use email marketing.

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Online B2B Lead Generation

By David Erickson | September 29, 2011

41% of B2B marketing/IT professionals say personal connections/referrals are their top lead source.

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The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

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