During episode 36 of the Beyond Social Media Show, David Erickson and B.L. Ochman dicsuss the Hot Pockets recall; the Lego Braille printer; DHL's punking stunt; the Rogers High School social media controversy; Groupon's curious celebration of a non-president; TripCase's mobile app fail; David's first week with Google Glass; NowThisNews' Instagram curation; LinkedIn's publishing … [Read more...]
Blog posts about email marketing from the e-Strategy Content Marketing Blog.
Was Richard Sherman's interview rant after his Seattle Seahawks beat the San Francisco 49ers in the NFC Title game a way to generate buzz just as his Beats By Dre commercial was released? I discuss that topic with B.L. Ochman and more during last night's Beyond Social Media Show podcast. [READ: Richard Sherman Is Not A Thug...He's A Marketer.] Other topics we tackled … [Read more...]
Topics on episode 21 of the Beyond Social Media Show: Martha Stewart disses bloggers; boob sweat; poor PR pitches; Twitter opens the DM spam floodgates; Tide's scary Vines; Twitter & Comcast team to give you a social media remote control; Google buys gesture computing firm Flutter; Norton cleverly illustrates mobile privacy concerns; David Pogue bolts for Yahoo!; some shiny new … [Read more...]
During the fourth Google Hangout episode of Beyond Social Media, Albert Maruggi, B.L. Ochman and I discuss Mizuno's late response to the online buzz created when Texas state Senator Wendy Davis wore their shoes during her marathon abortion bill filibuster; we chat about blogger relations and mistargeted press releases; we examine Clorox's deleted blog post that denigrated dads; … [Read more...]
I got this email from iStockphoto recently in my inbox warning me that the credits that I already bought were about to expire and that, since iStockphoto cares so much about me as a customer, they wanted to give me a heads-up that I was about to lose the credits I had already purchased. C'mon! This is a just a thinly-veiled attempt to get me to buy more photo … [Read more...]
During the third Google Hangout episode of Beyond Social Media, B.L. Ochman and I discuss Nik Wallenda's tightrope trip across the Grand Canyon on the Discovery Channel and Reality TV; George Zimmer & Men's Warehouse public relations fiasco; Wal-Mart protesters protest Yahoo!'s Marissa Mayer; a very clever suicide prevention ad campaign; the Foursquare Time Mahcine; the … [Read more...]