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e-Strategy Blog
  • Advertising
    • Display Advertising
    • Search Advertising
    • Social Advertising
    • Video Advertising
  • PR
    • Media Relations
    • Expert Positioning
  • Content
    • Online Strategy
    • Blog Marketing
    • Podcasting
    • Video
  • Consumers
    • Generations
      • Generation V
      • Millennials
      • Gen X
      • Baby Boomers
    • Demographics
    • Online Behavior
    • Polls & Surveys
  • Email
  • Search
    • SEO
    • Keyword Research
    • Link Building
  • Social
  • Mobile
    • Augmented Reality
    • Mobile Apps
    • Text Messaging
  • Analytics

Local Marketing

Potential New Twitter Business Profiles

By David Erickson | May 29, 2020
Twitter Business Profiles

Twitter is contemplating new profiles for businesses, likely to compete with Yelp and Google My Business.

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Amazon's Social Commerce, NFL Draft Content Marketing & The Simpsons LEGOized [VIDEO]

By David Erickson | May 10, 2014

During episode 47 of the Beyond Social Media Show, David Erickson discusses Amazon’s social commerce play; the NFL’s content marketing & The Simpsons LEGO episode.

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US Airways Ejects Blind Customer & Bat Kid Saves San Francisco – Beyond Social Media Show [VIDEO]

By David Erickson | November 20, 2013

Topics on Beyond Social Media Show: US Airways ejects blind passenger; Lulumon’s apology fail; JPMorgan’s Twitter storm; Bat Kid saves San Francisco & more!

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Beyond The Paywall: Paying For Local Journalism

By David Erickson | November 5, 2012 | 3

300 newspapers now have some form of paywall in place online.

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Consumers Finding & Sharing Daily Deals

By David Erickson | August 20, 2012 | 1

54% of daily deal subscribers would share a deal simply because it’s great, regardless of whether or not they are current customers.

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Have Search, Will Not Travel (Much)

By David Erickson | November 2, 2011

80% of consumers will not travel more than 30 miles to check out a new business.

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Finding Local Information

By David Erickson | September 27, 2011

The Internet is the first or second most relied-upon source for online Americans for 15 of 16 local topics.

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Mobile Landing Page Optimization

By David Erickson | September 22, 2011

44% of last-minute shopping search this holiday will be executed on smart phones and tablets.

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Interview: What Are QR Codes?

By David Erickson | August 23, 2011 | 1

Interview with David Erickson for a feature story by WCCO TV reporter Lindsey Seavert about QR codes.

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Mobile, Social & Food Trucks

By David Erickson | August 8, 2011

28% of those surveyed frequent gourmet food trucks.

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The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

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