Marketing Resources Articles

Google Fundo

By David Erickson | October 13, 2020

Google Fundo is a new free service to help influencers monetize video chats with their fans.

Digital Marketing News This Week

By David Erickson | October 11, 2020

Topics: The viewership of the dueling Trump/Biden Town Hall forums; an array of new Zoom apps; Google Analytics version 4; Coinbase’s no-politics policy; Alexa notifications; Apple pays hackers to hack; Snapchat’s LiDAR lenses; vintage downloadable cookbooks; a social media wellness check; funeral flyers;…and much, much more.

Digital Marketing News This Week

By David Erickson | October 11, 2020

Topics: Social media defense against QAnon; ghost kitchens; the Library Of Congress’ AI-powered newspaper archive search; Twitter’s disinformation measures; Telepath; Wikipedia’s makeover; much more.

CrowdTangle Link Checker

By David Erickson | October 6, 2020

CrowdTangle is a Facebook-owned social media monitoring tool and the CrowdTangle team has released a Google Chrome extension called CrowdTangle Link Checker.

Digital Marketing News This Week

By David Erickson | September 28, 2020

Topics: ‘The Real Facebook Oversight Board’ comprised of industry experts that will try to hold the social network accountable; SEMrush acquires a earned media public relations tool; entertaining B2B advertising; MailChimp evolves into a full-fledged marketing platform; Casey Newton joining the Substack journalism revolution; LinkedIn Stories arrive; TikTok bans fasting app advertising; Google Maps shows COVID 19 hot spots; cancel culture is the new crisis PR; racial justice and brand trust; …and much, much more.

Digital Marketing News This Week

By David Erickson | September 21, 2020

Topics: McDonald’s new stop-motion 30-second spot featuring the Travis Scott Meal; Logofonts; Snapchat’s voting tools; YouTube Shorts; Kara Swisher’s Sway podcast; Patagonia’s pottymouth; Facebook’s failure to act; YouTube blocks iOS picture-in-picture mode; cool marketing tools; virtual reality statistics.