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e-Strategy Blog
  • Advertising
    • Display Advertising
    • Search Advertising
    • Social Advertising
    • Video Advertising
  • PR
    • Media Relations
    • Expert Positioning
  • Content
    • Online Strategy
    • Blog Marketing
    • Podcasting
    • Video
  • Consumers
    • Generations
      • Generation V
      • Millennials
      • Gen X
      • Baby Boomers
    • Demographics
    • Online Behavior
    • Polls & Surveys
  • Email
  • Search
    • SEO
    • Keyword Research
    • Link Building
  • Social
  • Mobile
    • Augmented Reality
    • Mobile Apps
    • Text Messaging
  • Analytics

Marketing Trends

Journalism Trend: Reporters’ Personal Newsletters

By David Erickson | August 6, 2020
Repoprter's Personal Newsletters

Media companies have understood the power of having newsletters, now reporters are seeing them as a tool to communicate directly with readers.

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The Evolution Of Attention Metrics

By David Erickson | June 30, 2015
Evolution Of Attention Metrics

Amazon Kindle’s new per-page read royalties are simply another hybrid on the evolutionary tree of attention metrics.

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Microsoft CEO Patronizes Women & Online Terrorist Hunters [PODCAST]

By David Erickson | October 12, 2014

Episode 67: David & BL discuss Microsoft CEO Satya Nadella’s outrageous suggestion that women rely on karma for raises; DIY invisibility; freelance terrorist hunters.

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Burger King Rebranding, Chipotle's Attack On Big Food & A Major League Twitter Rant – Beyond Social Media Show [VIDEO]

By David Erickson | October 9, 2013

Topics on episode 19 of the Beyond Social Media Show: Burger King rebrands as Fries King; Chipotle attacks Big Food, MLB Pitcher attacks Twitter critics; BlendTec destroys iPhones & more!

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Breaking Bad's Story Sync, Auto-Refreshes & Colin Kaepernick's Favorite Tweets – Beyond Social Media Show [VIDEO]

By David Erickson | October 1, 2013

Topics on episode 18 of the Beyond Social Media Show: Breaking Bad’s story sync; Century 21’s Breaking Bad Craigslist ad; Colin Kaepernick’s favorite tweets & social television.

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Beyond Social Media Podcast: Google's New Linking Rules & Kickalicious Scores! [VIDEO]

By David Erickson | August 14, 2013

This episode: This episode: Hanes’ Undercover Color; Social CEOs; Google’s linking rules; Kickalicious viral video; White House robots Hangout; B H Photo’s marketing.

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Beyond Social Media Podcast: Golden Corral Dumpster Video; Citizen Journalism & The San Francisco Plane Crash [VIDEO]

By David Erickson | July 10, 2013

This episode: Golden Corral’s viral dumpster video; citizen journalism, social media & the San Francisco plane crash; Around the World In 80 Jobs & much more.

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Beyond Social Media Podcast: PETCO, Training Dog Owners, Ben & Jerry's & Real-Time Photoshopping [VIDEO]

By David Erickson | June 12, 2013

This episode: PETCO’s inadequate response to the death of a customer’s dog; Ben & Jerry’s crowdsourced flavors & Adobe’s real-time Photoshopping campaign.

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Google Glass & Attention Data

By David Erickson | May 23, 2013

With Google Glass, Google may be creating a whole new set of data that has never existed before: Attention Data.

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Beyond Social Media: Nutella & Skittles Go Nuts [PODCAST]

By David Erickson | May 22, 2013

This week: Nutella & Skittles go nuts, Hanes gets all destructive, Verizon demonstrates its services by partnering with a bear.

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The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

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