Marketing Trends
Google+ Offer's Embeddable Posts [VIDEO]
David Erickson discusses the new feature Google has added to it’s Google+ social network: Embeddable posts.
Read MoreKitKat Secures Naming Rights For Android 4.4 [VIDEO]
Discussion of Google offering the naming rights to it’s Android operating system to KitKat during this segment of episode 15 of the Beyond Social Media show.
Read MorePromoted Twitter Complaints Criticize British Airways [VIDEO]
David Erickson discusses how one individual customer spent $1,000 on a Promoted Tweets advertising campaign to complain about British Airways’ customer service.
Read MoreGeofedia – Social Listening By Place [VIDEO]
David Erickson discusses Geofeedia, a tool that curates social media posts by geographic location, making it particularly useful for retail and hospitality marketing, event marketing and crisis communications.
Read MoreXbox One & The Rise Of Ala Carte Video Pricing [VIDEO]
During this episode of the Beyond Social Media Show, David Erickson discusses the trend toward ala carte video pricing that is emerging through the use of video game console apps like those for ESPN and NFL.com on the upcoming Xbox One entertainment system.
Read MoreHandshake: A Personal Data Marketplace [VIDEO]
David Erickson discusses Handshake, a new marketplace where individuals can negotiate for the use of their personal data.
Read MoreGameInformer's Digital Subscriptions Success [VIDEO]
During this segment of the Beyond Social Media Show, David Erickson discusses how GameInformer magazine far outpaces other magazine titles in digital subscribers.
Read MoreEffortless Computing: The Brain-Computer Interface [VIDEO]
Using a brain-computer interface technology pioneered by University of Minnesota biomedical engineering professor Bin He, several young people have learned to use their thoughts to steer a flying robot around a gym, making it turn, rise, dip, and even sail through a ring.
Read MoreMixbit Heats Up Short-Form Video Wars [VIDEO]
Mashable’s Adam Ostrow takes a look at the wave of short-form video products from Vine, Instagram and Mixbit.
Read MoreBeyond Social Media Podcast: Google's New Linking Rules & Kickalicious Scores! [VIDEO]
This episode: This episode: Hanes’ Undercover Color; Social CEOs; Google’s linking rules; Kickalicious viral video; White House robots Hangout; B H Photo’s marketing.
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