During episode 41 of the Beyond Social Media Show, David Erickson and B.L. Ochman discuss how not to implement a Facebook contest; Caribou Coffee's aggressive upselling; Taco Bell's waffle phones; Clear Channel's QR code billboards; Gwyneth Paltrow's "Conscious Uncoupling"; LEGOs social media; Zappos Instagram personal shopper; 3D printing; Facebook's acquisition of Oculus … [Read more...]
Posts about augmented reality from the eStrategy Content Marketing Blog.
Was Richard Sherman's interview rant after his Seattle Seahawks beat the San Francisco 49ers in the NFC Title game a way to generate buzz just as his Beats By Dre commercial was released? I discuss that topic with B.L. Ochman and more during last night's Beyond Social Media Show podcast. [READ: Richard Sherman Is Not A Thug...He's A Marketer.] Other topics we tackled … [Read more...]
WTF Gillette's How Does Superman Shave Campaign Generation Z Reddit's Native Advertising Play ABC News Makes News Out Of Trolls When It's Done Right Google Glass Marriage Proposal Delta Airlines & The Immediacy Of Twitter Customer Service Robot Companions For The Elderly NYSE Becomes Multimedia Storyteller Shiny New Objects Dragon … [Read more...]
In this short webcast, I discuss the potential Google Glass has to revolutionize how people be have in the real world...and the effectiveness of marketing messages in the real world: Google Glass & Attention Data Google Glass & The NFL Helmet Camera Five years ago I used the phrase “The Attention Economy” as shorthand for information overload but now I believe … [Read more...]
WTF The Gregory Brothers Autotune Charles Ramsey One Way To Avoid Going Over The Creative Line Amy's Baking Company Red Robin: Who's Your Burger Daddy? Seattle Woman Complains About Citizen's Drone Snooping Over Her Home Orphea When It's Done Right Mall Of America's Vines on Twitter More shark feeding! This guy stole our bait! Check it out! … [Read more...]
[View the story "Beyond Social Media Podcast - March 19, 2013" on Storify]Beyond Social Media Podcast - March 19, 2013Death Of Google Reader & QR Codes; Real-Time Marketing; Home Improvement Marketing; YouTube One Channel Redesign & more - Broadcast March 19, 20132 at 9:30 PM EST/8:30 CST with hosts B.L. Ochman, Albert Maruggi & David EricksonStorified by David … [Read more...]
LISTEN: Super Bowl XLVII Ads, Blackout Tweets & Shiny New Objects [MP3] This week's highlights include the good and the bad of the Super Bowl ads, who took advantage of the blackout and how, a human conversation between two brands, and much more. B.L. Ochman, @whatsnext, What’s Next Blog, Albert Maruggi, @albertmaruggi Marketing Edge Podcast & David Erickson … [Read more...]