Izzy's Ice Cream's Brilliant Customer Service Solution I've been wanting to talk about this for a long time; more than a year. You might remember back in March when Jeff Sommers, owner of Izzy's Ice Cream and a client of my employer, Tunheim Partners, at the Social Media Breakfast MSP on retail, mentioned but did not discuss in any detail a new project he was … [Read more...]
Posts about text messaging from the eStrategy Content Marketing Blog.
An official update to the original "Shift Happens" video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. Found at YouTube from xplanevisualthinking. … [Read more...]
ESPN has launched a channel at YouTube, but, inexplicably, has disabled embedding. I've praised ESPN for their willingness to allow embeds of their videos from their own site, so I'm not quite getting the logic of ESPN prohibiting sharing those very same videos from YouTube. Traditional media are similar to professional sports leagues in that they have, for the most part … [Read more...]
This is Steve Rubel addressing the 140 Character Conference and discussing personal brands and Twitter. Found at Blip.tv through Albert Maruggi's Marketing Edge podcast, a must-listen. Albert has a great interview with Rubel in his last podcast. … [Read more...]
This is a great address. I think it is too easy to lose sight of the fact that we are living in a period of profound change. It's worthwhile to step back occasionally and take stock of that fact and put yourself in context. The video is from TED; here's the description from the site: While news from Iran streams to the world, Clay Shirky shows how Facebook, Twitter and TXTs … [Read more...]
Microblogging is clearly here to stay, despite speculation that Twitter has jumped the shark. The function of microblogging has been adopted by LinkedIn, Facebook, MySpace and most recently, FriendFeed. With Twitter as the clear leader, these are the big five. Here's a chart of their visits during the past three months. It should be noted that Twitter is the only pure … [Read more...]
Last October, a reporter asked: "I'm writing a column on the chances for location based mobile advertising to succeed or fail. The promise has existed for years, but has yet to take off. In what form can it exist without driving consumers up a wall?" My response: Interruption advertising will not work on mobile devices. TV commercials have always been inefficient but they … [Read more...]