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e-Strategy Blog
  • Advertising
    • Display Advertising
    • Search Advertising
    • Social Advertising
    • Video Advertising
  • PR
    • Media Relations
    • Expert Positioning
  • Content
    • Online Strategy
    • Blog Marketing
    • Podcasting
    • Video
  • Consumers
    • Generations
      • Generation V
      • Millennials
      • Gen X
      • Baby Boomers
    • Demographics
    • Online Behavior
    • Polls & Surveys
  • Email
  • Search
    • SEO
    • Keyword Research
    • Link Building
  • Social
  • Mobile
    • Augmented Reality
    • Mobile Apps
    • Text Messaging
  • Analytics

Organizational Dynamics

Communicating Your Re-Opening Plans

By David Erickson | May 18, 2020
We're Back

Businesses must have a plan, protocols, and procedures for re-opening that ensures the safety of their employees and customers alike. But just as importantly, they must communicate that plan convincingly.

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Website Redesign Project Plan, Phase 1

By David Erickson | February 18, 2019
Website Redesign Project Plan

The first steps in a website redesign project plan include doing an organizational audit, setting organizational goals, and identifying the stakeholders.

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Keep Marketing Personas Alive, The Serial Podcast Way

By David Erickson | April 19, 2015
Why Serial Was So Popular

How do content marketers keep their personas alive after they’ve created them? The popular Serial podcast may hold some clues.

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Microsoft CEO Patronizes Women & Online Terrorist Hunters [PODCAST]

By David Erickson | October 12, 2014

Episode 67: David & BL discuss Microsoft CEO Satya Nadella’s outrageous suggestion that women rely on karma for raises; DIY invisibility; freelance terrorist hunters.

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Comcast Customer Service Call From Hell & Kindle Unlimited [VIDEO]

By David Erickson | July 20, 2014

This episode of Beyond Social Media: Comcast’s viral customer service call; Kindle Unlimited; Greenpeace brandjacks LEGO; wedding drones & LinkedIn buys Newsle.

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LeBron's Announcement, Amazon Drones & Extreme Selfies [VIDEO]

By David Erickson | July 13, 2014

Episode 55 of the Beyond Social Media show: David Erickson & BL Ochman discuss LeBron James’ deft announcement; Amazon Prime drones & the Extreme Selfie movement.

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Michael Sams' Reality Show & The Weather Channel's Twitter Storm [VIDEO]

By David Erickson | May 20, 2014

Beyond Social Media, Episode 48: Michael Sams’ ill-advised reality show, Weather Channel’s ill-advised Tweet & the Supreme Court’s ill-advised API ruling.

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Beyond Social Media Podcast: Golden Corral Dumpster Video; Citizen Journalism & The San Francisco Plane Crash [VIDEO]

By David Erickson | July 10, 2013

This episode: Golden Corral’s viral dumpster video; citizen journalism, social media & the San Francisco plane crash; Around the World In 80 Jobs & much more.

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Content Sharing

By David Erickson | November 26, 2012

Professionals spend 40% of their time online in peer-based communities.

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The Dawn Of The Social Enterprise

By David Erickson | July 23, 2012 | 2

64% of companies’ communication, marketing or HR teams have changed as a result of social business.

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The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

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