Organizational Dynamics Articles

The first steps in a website redesign project plan include doing an organizational audit, setting organizational goals, and identifying the stakeholders.

How do content marketers keep their personas alive after they’ve created them? The popular Serial podcast may hold some clues.

Episode 67: David & BL discuss Microsoft CEO Satya Nadella’s outrageous suggestion that women rely on karma for raises; DIY invisibility; freelance terrorist hunters.

This episode of Beyond Social Media: Comcast’s viral customer service call; Kindle Unlimited; Greenpeace brandjacks LEGO; wedding drones & LinkedIn buys Newsle.

Episode 55 of the Beyond Social Media show: David Erickson & BL Ochman discuss LeBron James’ deft announcement; Amazon Prime drones & the Extreme Selfie movement.

Beyond Social Media Show #50 – David Erickson & B.L. Ochman discuss marketing personas, Mary Meeker’s State of the Internet report, and LinkedIn Publishing.

Beyond Social Media, Episode 48: Michael Sams’ ill-advised reality show, Weather Channel’s ill-advised Tweet & the Supreme Court’s ill-advised API ruling.

This episode: Golden Corral’s viral dumpster video; citizen journalism, social media & the San Francisco plane crash; Around the World In 80 Jobs & much more.

Professionals spend 40% of their time online in peer-based communities.

64% of companies’ communication, marketing or HR teams have changed as a result of social business.