Two recent developments point to what appears to be a shockingly unsophisticated online marketing effort by the campaign of the Republican candidate for president, Donald Trump: The roll-out of his Hillary Clinton attack site and his spamming of foreign legislators. Trump's Hillary Clinton Attack Site The first was the launch of the anti-Hillary Clinton website, … [Read more...]
Beyond Social Media Show Episodes
Beyond Social Media Show podcast episodes from the eStrategy Content Marketing Blog.
The Evolution Of Attention Metrics
Amazon's Kindle Per-Page-Read Royalties Amazon has caused a bit of an uproar over its recent decision to change the formula by which they pay eBook authors royalties when someone checks out their book via the Kindle Lending Library or through the all-you-can-read Kindle Unlimited subscription service. The National Post offers one take with it's The Tyranny Of The … [Read more...]
Keep Marketing Personas Alive, The Serial Podcast Way
Last year, during episode 50 of the Beyond Social Media Show podcast, I discussed a problem content marketers face, especially within large companies: Keeping their personas alive beyond their initial creation. The point of creating marketing personas is to help the whole organization understand their consumers intimately, to get in customers' heads and see the world from … [Read more...]
Hello Barbie Doll
New York Times reporter Natasha Singer had an excellent story (via Lisa Grimm) on Mattel's soon-to-be-released Hello Barbie doll. The new toy will be WiFi-enabled and featured voice recognition technology that will allow children to have in-depth conversations with the doll. The product is fascinating for a whole host of reasons, some of which I discussed on this week's … [Read more...]
Ask SeaWorld Twitter Campaign
Last week, SeaWorld launched a Twitter campaign using the hashtag #AskSeaWorld that, predictably, quickly went south, as this Mashable article by Molly Lynch noted. When companies solicit the Twitterverse's questions like this and they don't get the response they want, it is often simply a result of a poorly thought-through campaign. As I discussed on this week's Beyond … [Read more...]
Stock Photography Of Vince Vaughn & Unfinished Business Stars
Alfred Maskeroni's AdWeek article, Vince Vaughn and Co-Stars Post for Idiotic Stock Photos You Can Have for Free, provided an irresistible talking point for Episode 86 of the Beyond Social Media Show. The stock photography in question was part of a marketing effort for the Vaughn movie Unfinished Business. In order to fully appreciate the cleverness of this campaign, you'll … [Read more...]
Subject Line Abuse
You see it all the time, unfortunately: Subject lines that are designed to trick, rather than entice you, to open the email. Yes, the sole purpose of a subject line should be to compel the recipient to open the email. Scroll through your inbox and your junk mail folder and you will find the countless tactics people use to do just that, ranging from the very clever to the … [Read more...]