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e-Strategy Blog
  • Advertising
    • Display Advertising
    • Search Advertising
    • Social Advertising
    • Video Advertising
  • PR
    • Media Relations
    • Expert Positioning
  • Content
    • Online Strategy
    • Blog Marketing
    • Podcasting
    • Video
  • Consumers
    • Generations
      • Generation V
      • Millennials
      • Gen X
      • Baby Boomers
    • Demographics
    • Online Behavior
    • Polls & Surveys
  • Email
  • Search
    • SEO
    • Keyword Research
    • Link Building
  • Social
  • Mobile
    • Augmented Reality
    • Mobile Apps
    • Text Messaging
  • Analytics

Beyond Social Media

Google Fundo

By David Erickson | October 13, 2020
Google Fundo

Google Fundo is a new free service to help influencers monetize video chats with their fans.

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Using Keyword Data To Measure Earned Media

By David Erickson | August 18, 2020
PR Reporting With Keyword Data

There’s a better way to measure and report your public relations efforts…with keyword search data. Here’s how.

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Nike’s Inspiring & Empathetic Ad

By David Erickson | August 14, 2020
Nike - You Can't Stop Us Ad

Nike has done it again by tapping into our collective pandemic experience with the insanely creative You Can’t Stop Us video.

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Otter.ai Review

By David Erickson | August 11, 2020
Otter.ai Review

Otter.ai is an audio-to-text transcription service that uses artificial intelligence to achieve 85% accuracy.

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Journalism Trend: Reporters’ Personal Newsletters

By David Erickson | August 6, 2020
Repoprter's Personal Newsletters

Media companies have understood the power of having newsletters, now reporters are seeing them as a tool to communicate directly with readers.

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On-Brand About Page

By David Erickson | July 8, 2020
Perfectly Branded About Page

Lifetouch is a school photography company that has absolutely nailed it when it comes to the creative idea for its website leadership page.

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How To Not Suck At Webinars

By David Erickson | June 27, 2020
How To Not Suck At Webinars

First of all, somone has to create a training academy for webinar hosts, for the people who introduce the featured speaker at a webinar.

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How To Use Twitter Voice Tweets

By David Erickson | June 22, 2020
How To Use Voice Tweets

How to use Twitter’s new voice tweet feature in four easy steps and one hack for how to reply with a voice tweet.

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Consumer Psychology During Pandemics

By David Erickson | June 18, 2020
How The Pandemic Changes Consumer Psychology

Consumers are focused on basic needs while navigating the coronavirus pandemic. Do your marketing messages align with where your customers are at psychologically?

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How Walmart’s Twitter Tactic Leveraged Earned Media

By David Erickson | June 12, 2020
Photo: Medic

Social Media Case Study: Walmart leverages news coverage to extend message reach about its new #Walmart Care Clinics.

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The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

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