I was interviewed by WCCO TV reporter Jennifer Mayerle earlier this month for a segment about who Googles you and what you can to do to present yourself in the best possible light online. Created a positive online image is as much about content marketing and personal branding as anything. 6 Tips To Help You Manage Your Reputation Online Here are some essential things you … [Read more...]
Posts about public relations from the eStrategy Content Marketing Blog archives.
This is an update to Jim Gianoglio's LunaMetrics post about Campaign Tracking with a Dynamic Source. Mr. Gianoglio's article explained how to use UTM URL tagging coupled with a clever implementation of Google Tag Manager (GTM) to dynamically capture source URLs in Google Analytics for mass campaigns. The example he cited as a use case is tracking links from a press release … [Read more...]
Last week, SeaWorld launched a Twitter campaign using the hashtag #AskSeaWorld that, predictably, quickly went south, as this Mashable article by Molly Lynch noted. When companies solicit the Twitterverse's questions like this and they don't get the response they want, it is often simply a result of a poorly thought-through campaign. As I discussed on this week's Beyond … [Read more...]
Alfred Maskeroni's AdWeek article, Vince Vaughn and Co-Stars Post for Idiotic Stock Photos You Can Have for Free, provided an irresistible talking point for Episode 86 of the Beyond Social Media Show. The stock photography in question was part of a marketing effort for the Vaughn movie Unfinished Business. In order to fully appreciate the cleverness of this campaign, you'll … [Read more...]
With the announcement this week that Jon Stewart will be leaving Comedy Central's Daily Show, the chattering classes are dissecting his legacy. So let us join the chatter... Many have observed that Stewart was the source of news for Millennials. Many have commented on the careers he helped launch the careers of some very talented comedians, among them Steve Carell, Lewis … [Read more...]
Beyond Social Media Show, Episode 72 BL and David discuss discuss the social media storms that engulfed Bill Cosby, Dr. Oz, and the New England Patriots; Google's karate robot; the social media ROI Chevrolet earned from the Chevy Guy; sea otter hangouts and much, much more. Worst Cases Bill Cosby meme generator backfires on social media America’s Quack Dr. Oz Asks … [Read more...]
Beyond Social Media Show, Episode 68 BL and David discuss discuss sucky presentations, how not to respond to critics on social media, Twitter Audio Cards, Google's Dr. Chats, and much, much more. Worst Cases Microsoft CEO Apologizes Again Fiat Take Viagra How Not To Suck At Presenting Bosoms On Billboards NFL Broadcaster Tears Into Twitter Critics Worst … [Read more...]