Earned Media
Media Relations Best Practices
Discover six often-overlooked media relations best practices companies should be using to get the most out of their public relations efforts.
Read MoreThe SEO Value Of Links From Media Outlets
Why are links from media organizations so valuable for search engine optimization?
Read MoreTerrifying Marketing Mistakes
During every episode of my podcast, Beyond Social Media, my co-host BL Ochman and I discuss the best and the worst marketing communication stories of the week. These are the top ten worst marketing stories I discussed during the past year.
Read MoreTwitter Moments
Twitter Moments are collections of tweets regarding the stories or events that are most discussed on Twitter.
Read MoreGoogle’s News (And Public Relations)-Friendly Algorithm Update
Google’s News-Wave algorithm update makes public relations efforts all the more valuable.
Read MoreDove’s #SpeakBeautiful Campaign
Dove earned more than 51,000 tweets using the #SpeakBeautiful hashtag during The Oscars.
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