Webinars The average webinar attracts 28 participants Features 2 presenters Lasts 65 minutes And is held between 11 AM and 4 PM, Tuesday, Wednesday or Thursday THOUGHT: Most webinars suck. You know it. I know it. We all know it. I don't know how may webinars I've sat through in a conference room filled with colleagues where the same dynamic takes hold 10 … [Read more...]
Posts about expert positioning from the eStrategy Content Marketing Blog archives.
Email Marketing Conversions Segmented email campaigns produce at least 30% more opens... And a 50% higher click through rate than undifferentiated messages. Email gets no respect. Despite the fact that social media, online video and infographics get all the glory, email just puts its head down and goes about its business. Persevering through spammers and … [Read more...]
Personal Branding & Google Search Results One billion names are Googled every day Only 2% of individuals control the content of the entire first page of their search results One in four people have no positive content at all on the first page of their search results 15% have at least one negative item on the first page of their search results THOUGHT: While … [Read more...]
The Podcast Consumer 2012 is the seventh study of audio and video podcast consumption in America from Edison Research and Arbitron and is based upon a national, representative sample of 2,020 Americans 12 years and older. Among the findings: 29% of Americans have listened to an audio podcast 26% of Americans 12 and older have watched a video podcast The podcast … [Read more...]
eMarketer Writer/Analyst Kimberly Maul's presentation on how B2B marketers are using social media to brand and build awareness for their companies. eMarketer Webinar: How & Why B2B Marketers Are Turning to Social Media View more presentations from eMarketer … [Read more...]
INBOUND VS. OUTBOUND MARKETING Voltier Digital Infographic LISTEN To The Daily Numbers podcast [MP3] 91% of people have unsubscribed from a company email they had previously opted into. 86% of people skip television ads. 84% of 25-34 year olds have left a favorite website due to intrusive or irrelevant advertising. 200 million Americans have registered on the FTC's … [Read more...]
QUORA DEMOGRAPHICS Compete 50% of the visitors to Quora are between 18-34 years old. 43% of the visitors to Answers.com are in that age range. 37% of Ask.com visitors are between 18-34 years of age. THOUGHT: Quora rocked the social media marketing world like a hurricane in December of last year, six months after it came out of private beta. When I started getting … [Read more...]