Public Relations
The SEO Value Of Links From Media Outlets
Why are links from media organizations so valuable for search engine optimization?
Read MoreDigital Marketing News This Week
Twitter’s new voice feature; Target recognizes Juneteenth; Spotify lands DC Comics podcasts; Netflix’ Reid Hastings donates $120 million to black colleges; Fox News doesn’t get Monty Python; Facebook’s Ad Library; #RIPTacoBell; Google Fragment Text Chrome extension; and Twitch growth statistics.
Read MoreHow Walmart’s Twitter Tactic Leveraged Earned Media
Social Media Case Study: Walmart leverages news coverage to extend message reach about its new #Walmart Care Clinics.
Read MoreCommunicating Your Re-Opening Plans
Businesses must have a plan, protocols, and procedures for re-opening that ensures the safety of their employees and customers alike. But just as importantly, they must communicate that plan convincingly.
Read More7 Observations Of How The News Media Is Adjusting To Remote Broacasting
Seven things we never gave a second thought but are now front and center while watching remote broadcast news coverage during a pandemic.
Read MoreLinkedIn Best Practices For Business Development
10 LinkedIn best practices for business development consists of a combination of personal profile use, expert positioning, and company branding.
Read MoreTerrifying Marketing Mistakes
During every episode of my podcast, Beyond Social Media, my co-host BL Ochman and I discuss the best and the worst marketing communication stories of the week. These are the top ten worst marketing stories I discussed during the past year.
Read MoreEmail Sender Scores
Are your marketing emails or email newsletters finding their way into an inordinate number of recipients’ spam folders? Can’t figure out why? Have you checked the reputation of your company’s domain name? Didn’t even know that was a thing? It is.
Read MoreManaging Your Reputation Online
These are six essential things you need to think about to successfully manage your reputation online.
Read MoreHow To Dynamically Capture Source Referrals Using Google Tag Manager
This guide demonstrates how to capture UTM source referral data using Google Tag Manager when distributing content broadly such as publishing press releases.
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