Public Relations
Video Content Amplification Channels [CHART]
A large majority (89%) of marketers use video as part of their content strategy, which is not surprising considering marketers believe video converts better than other content. But how do marketers get their video content to their audiences? A new report from Wibbitz reveals that when marketers promote their videos, either organically or through paid ads, an overwhelming number turn to social media, even more so than their own websites or blogs.
Read MoreTop Mobile Apps, 2019 [CHART]
Of the 15 most popular mobile apps, Google owns seven of them; Facebook owns three and Apple only one.
Read MoreInfluencer Marketing Challenges [CHART]
Some influencers accept free products as payment for endorsements, others charge thousands of dollars for a single post. While the compensation scale varies by following and content type, some marketers are concerned that teaming up with social media influencers is getting expensive.
Read MoreInfluencer Marketing Spending By Channel [CHART]
According to a February 2019 study by influencer marketing agency Mediakix, 69% of US marketers plan to spend most of their influencer budget on Instagram.
Read MoreTypes Of Influencers Used By PR Pros [CHART]
Around half (49.2%) of US PR professionals say they use influencers to get brand stories and key messages out, while close to one-third (32.5%) are considering doing so, according to the results of a recent report by PR News and Meltwater.
Read More9 No-Cost Customer Acquisition Tactics [INFOGRAPHIC]
This infographic from QuickSprout illustrates 9 no-cost tactics you can use to acquire new customers.
Read MorePublic Speaking [INFOGRAPHIC]
This infographic from Malcolm Andrews illustrates how to deliver a world class presentation.
Read MoreMedia Consumption On Social Networks [PODCAST]
During this episode of eMarketer’s Behind The Numbers podcast, the hosts discuss how people consume news on social networks and whether they trust it.
Read MoreHow Job Candidates Evaluate Employer Brands [CHART]
More than two-thirds of job candidates believe that employer brand strength is important (35%) or very important (34%) when they’re evaluating a new job opportunity. The results indicate that employees can be a “valuable asset” in communicating brand strength.
Read MoreMicroinfluencers [INFOGRAPHIC]
This infographic from SocialPubli illustrates why microinfluencers are so…influential.
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