Search Engine Advertising
Super Bowl Advertising Has Jumped The Shark
With rising advertising rates and diminishing returns, can we all agree now that Super Bowl advertising has jumped the shark?
Read MoreCitizens United Constitutional Amendment Online Ad Campaign
US Senators Al Franken & Sherrod Brown are sponsoring a petition to overturn the Citizens United Supreme Court decision, supported by an online ad campaign.
Read MoreSearch Engine Marketing & Behavioral Targeting
67% of Internet users are opposed to targeting advertising based on the types of websites you visit.
Read MoreRebirth Of The Banner
Online display advertising is on track to surpass search by 2015.
Read MoreLocal Search Engine Marketing
By 2015, 30% of search volume is expected to be local.
Read MoreOnline Advertising Effectiveness
appssavvy has determined that paid search and social advertising are the most effective forms of advertising.
Read MoreVideo Newsletters
73% of marketers agree that integrating video into email marketing and newsletters increases the click-through rate of those emails.
Read MoreSearch Behavior Eye Tracking Studies
17% of Google searchers looked at the left-hand navigation links and they spent an average of 1.2 seconds vewiing those.
Read MoreGoogle’s New Related AdWords Ads
Looks like Google is testing out a new way to display AdWords inventory in search results.
Read MoreShaping Opinions Through Search: Gulf Oil Spill Crisis Communications
In this screencast, David Erickson of the e-Strategy Internet Marketing Blog, examines search results pages at Bing, Yahoo!, and Google for a search for “Gulf Oil Spill” and looks at organizations that are running search engine marketing (SEM) campaigns to gain visibility for their point of view within the search results pages in response to Beyond Petroleum’s (BP) Deepwater Horizon oil rig disaster.
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