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e-Strategy Blog
  • Advertising
    • Display Advertising
    • Search Advertising
    • Social Advertising
    • Video Advertising
  • PR
    • Media Relations
    • Expert Positioning
  • Content
    • Online Strategy
    • Blog Marketing
    • Podcasting
    • Video
  • Consumers
    • Generations
      • Generation V
      • Millennials
      • Gen X
      • Baby Boomers
    • Demographics
    • Online Behavior
    • Polls & Surveys
  • Email
  • Search
    • SEO
    • Keyword Research
    • Link Building
  • Social
  • Mobile
    • Augmented Reality
    • Mobile Apps
    • Text Messaging
  • Analytics

Keyword Research

BuzzSumo Digital PR Tool Review

By David Erickson | September 15, 2020
BuzzSumo Review

BuzzSumo is a discovery tool for popular social content and online influencers. A review of the primary features of the tool.

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YouTube Tag Generator

By David Erickson | August 25, 2020
YouTube Tag Generator

You can search by keywords to generate related tags that are using that keyword. You can extract tags from individual videos.

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Using Keyword Data To Measure Earned Media

By David Erickson | August 18, 2020
PR Reporting With Keyword Data

There’s a better way to measure and report your public relations efforts…with keyword search data. Here’s how.

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Voice Search For Song Lyrics

By David Erickson | May 28, 2020
Amazon Gives Musicians Voice Search Data

Amazon Music has launched an analytics platform for musicians called Amazon Music for Artists that provides keyword search data for music voice queries.

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How Tweets Rank In Google Searches

By David Erickson | August 24, 2015
How Tweets Rank In Google Search

What factors is the search engine considering for showing tweets in Google desktop search and for what types of searches will you see tweets?

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Straight Outta Meme

By David Erickson | August 20, 2015
Straight Outta Shoreview

Straight Outta Compton provides a perfect case study in understanding online behavior and harnessing that behavior to build awareness.

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Follow The Query

By David Erickson | May 27, 2015
SEO Tips For Business

Search engine optimization starts and ends with the search phrase, the keywords that comprise the query a user types into the search box.

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NBA's Racist Owner & A Music Shop's Smart Content Marketing [VIDEO]

By David Erickson | May 4, 2014

During episode 46 of the Beyond Social Media Show, David Erickson & BL Ochman discuss the NBA’s handling of LA Clippers owner Donald Sterling’s racist comments.

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Beyond Social Media Podcast: PETCO, Training Dog Owners, Ben & Jerry's & Real-Time Photoshopping [VIDEO]

By David Erickson | June 12, 2013

This episode: PETCO’s inadequate response to the death of a customer’s dog; Ben & Jerry’s crowdsourced flavors & Adobe’s real-time Photoshopping campaign.

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Search Engine Optimization Panel [TRANSCRIPT]

By David Erickson | April 4, 2013

The social transcript for the Java Meetup 612 panel discussion on search engine optimization held at the Urban Bean Coffee shop in Minneapolis on April 4, 2013.

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The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

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