Personal Branding & Google Search Results One billion names are Googled every day Only 2% of individuals control the content of the entire first page of their search results One in four people have no positive content at all on the first page of their search results 15% have at least one negative item on the first page of their search results THOUGHT: While … [Read more...]
Posts related to keyword research from the eStrategy Content Marketing Blog.
REPUBLICAN 2012 PRESIDENTIAL CANDIDATE SEARCH VOLUME Google LISTEN To The Daily Numbers podcast [MP3] 34.9% of the monthly searches for Republican presidential candidates were for Ron Paul. Rick Perry and Michele Bachmann had the next largest slices of the search pie with 19.1% each. Mitt Romney follows with 10.5%. Newt Gingrich got 7% of the searches. And … [Read more...]
CHECKING IN ON BLACK FRIDAY Foursquare 22% of the retail checkins at Foursquare last Black Friday occurred at a department store. 16% occurred at a mall. 10% occurred at an electronics store. And 10% occurred at a clothing store. THOUGHT: You're website is optimized for search and mobile. Your Black Friday emails are set to go. Your inventory is locked and loaded. … [Read more...]
THE COST OF GOOGLE'S SECURE SEARCH Google LISTEN To The Daily Numbers podcast [MP3] Google estimates that their implementation of secure search, which strips away keyword referring data, will affect less than 10% of query data. THOUGHT: Google is rolling out secure search, meaning if you are logged in to your Google account, it is wrapping a secure Internet connection … [Read more...]
SOCIAL LISTENING BENEFITS Forrester LISTEN To The Daily Numbers podcast [MP3] 58% of American marketers believe their social listening and engagement efforts help influence customer perceptions. 56% believe it has built long-term relationships with customers & partners. 42% say it helps them respond promptly to customer feedback. 42% also say it's helped them … [Read more...]
iPHONE SHIPMENTS COULD TOP 100 MILLION UNITS IN 2012 TrendForce LISTEN To The Daily Numbers podcast [MP3]. TrendForce expects that 2012 shipments of the iPhone will top 100 million units. Possibly reaching 110 million units. They also forecasts Apple will sell more than 80 million iPhones this year. And possibly up to 90 million. THOUGHT: Even in death, Steve … [Read more...]
COSTUME SEARCHES UP FROM LAST YEAR Experian Hitwise LISTEN To The Daily Numbers podcast. Searches for variations of “costume” and “costumes” are up about 3% over 2010. THOUGHT: I like seasonal/holiday marketing because it's predictable and you can plan for it. We've been planning communications campaigns around seasons and holidays in public relations for decades. … [Read more...]