McDonald's appears to be getting a jump start on Valentine's Day with a new commercial that employs a catch pop-sounding tune coupled with a cute animated story that matches archenemies with the chorus of "Love is endless." Archenemies range from the mundane (postman vs dog) to the cinematic (Dorothy vs the Wicked Witch of the West) to the political (donkey vs elephant) to … [Read more...]
Posts about video marketing from the eStrategy Content Marketing Blog archives.
Xerox is currently running a piece of sponsored content featured prominently on the front page of MSNBC.com. This is what it looks like: A Headline To Ignore I think this sponsored content play fails simply because of the headline: A World Made Simpler By Xerox. Here's why: The headline says it's all about them There is nothing that indicates what the reader gets … [Read more...]
Beyond Social Media Show, Episode 72 BL and David discuss discuss the social media storms that engulfed Bill Cosby, Dr. Oz, and the New England Patriots; Google's karate robot; the social media ROI Chevrolet earned from the Chevy Guy; sea otter hangouts and much, much more. Worst Cases Bill Cosby meme generator backfires on social media America’s Quack Dr. Oz Asks … [Read more...]
Beyond Social Media Show, Episode 68 BL and David discuss discuss sucky presentations, how not to respond to critics on social media, Twitter Audio Cards, Google's Dr. Chats, and much, much more. Worst Cases Microsoft CEO Apologizes Again Fiat Take Viagra How Not To Suck At Presenting Bosoms On Billboards NFL Broadcaster Tears Into Twitter Critics Worst … [Read more...]
Beyond Social Media Show, Episode 67 During episode 67 of the Beyond Social Media Show, David and BL discuss Microsoft CEO Satya Nadella's outrageous suggestion that women rely on karma instead of asking for a raise; DIY invisibility; freelance terrorist hunters; Jewish Star Trek stars & VW; major updates at Google+ & Hangouts, and much, much more. Worst … [Read more...]
Beyond Social Media Show, Episode 66 During episode 66 of the Beyond Social Media Show, David and BL discuss Likegating, Facebook anonymity, the Hong Kong protesters circumvention of censors, GoPro's partnership with the NHL, Marriott's virtual experiential marketing, and much, much more. Worst Cases Gestation - Bar For Pregnant Women Eileen Fisher Facebook Like … [Read more...]
Beyond Social Media Show, Episode 64 BL and David discuss the Minnesota Vikings public relations disaster in the wake of their mishandling of the Adrian Peterson indictment; the adoption of body cameras by the Minneapolis Police Department, and the uses of GoPro for people and pets. NOTE: YouTube stopped recording this episode after 18 minutes, so we apologize for the … [Read more...]