This infographic from Who Is Hosting This illustrates the differences and uses of the most common web graphic file types: JPG, Gif & PNG. … [Read more...]
Website Design / Development
Posts related to website design & development from the eStrategy Content Marketing Blog.
Website Pop-Up Best Practices
I am in the process of implementing website pop-ups on several sites, including this one. I haven't done so until now because I haven't had the time to invest and I've been hesitant because of usability concerns. The problem is, in part, historic. Most people's experience with pop-ups are in the form of annoying as hell ads: According to MarketingCharts: A poll of … [Read more...]
Website Refresh & Upgrade
An end-of-year checklist item for anyone in communications should really be to take a critical look at their web presence to determine whether you need a refresh or maybe a wholesale upgrade. Web technologies and styles evolve over time. Back in the day when I first started, you hand-coded individual HTML files, strung them together with hyperlinks, and, if you were wise, … [Read more...]
Google’s Karate Kid Robot & #TechnologyAndStuff [PODCAST]
Beyond Social Media Show, Episode 72 BL and David discuss discuss the social media storms that engulfed Bill Cosby, Dr. Oz, and the New England Patriots; Google's karate robot; the social media ROI Chevrolet earned from the Chevy Guy; sea otter hangouts and much, much more. Worst Cases Bill Cosby meme generator backfires on social media America’s Quack Dr. Oz Asks … [Read more...]
Billy Joel To Play Madison Square Garden…Monthly & The Anchorman 2 Rollout – Beyond Social Media Show [VIDEO]
Topics on episode 28 of the Beyond Social Media Show: Microsoft's Smart Bra; SpaghettiOs Pearl Harbor Tweet; 4AutoInsuranceQuote.com exploits Paul Walker's death; Billy Joel plans to play house band for Madison Square Garden; the Smarty Ring; the Anchorman 2 public relations campaign; the Toyota Corolla Collaborator; Punch Pizza raises its own minimum wage; drone coverage of … [Read more...]
Anonymous National Security Tweeter Outed & Drug Ad Warnings Increase Sales – Beyond Social Media Show [VIDEO]
Topics on episode 22 of the Beyond Social Media Show: Our uncivil political debate; Tweeting Bras & Pinkwashing; Tweet for Starbucks; White House official Jofi Joseph gets fired for anonymous Twitter gossip account; Healthcare.gov fiasco; Drug ad warnings increase sales; Nate Burleson gets pizza; Stand Up To Cancer campaign; Apple brandjacking; Gorilla Glue; some shiny new … [Read more...]
Beyond Social Media Podcast: Nik Wallenda, Men’s Warehouse & Short Form Video [VIDEO]
During the third Google Hangout episode of Beyond Social Media, B.L. Ochman and I discuss Nik Wallenda's tightrope trip across the Grand Canyon on the Discovery Channel and Reality TV; George Zimmer & Men's Warehouse public relations fiasco; Wal-Mart protesters protest Yahoo!'s Marissa Mayer; a very clever suicide prevention ad campaign; the Foursquare Time Mahcine; the … [Read more...]