WEBSITES TOP ONLINE B2B LEAD GEN TOOL LISTEN To The Daily Numbers podcast [MP3]. Demandbase 41% of B2B marketing/IT professionals say personal connections/referrals are their top lead source. 23% cited corporate websites. 14% said email was the top lead generation tool. Half that, 7%, cite online advertising (banners, search advertising). And only 3% cited social … [Read more...]
B2B marketing post archives for the e-Strategy Content Marketing blog.
Last month I went to a superb presentation on local marketing and location-based services like Foursquare by Asif Khan, the founder of the Location-Based Marketing Association, that was hosted by the Minnesota Interactive Marketing Association. The presentation was excellent but on the final slide of Kahn's deck, he included a QR code. While an obvious element to a … [Read more...]
LinkedIn has added a feature that Facebook should've added a long time ago, the ability to search status updates in a very targeted manner. Overnight, this makes LinkedIn status updates a far more useful and valuable part of the service. Found at YouTube from LinkedIn. … [Read more...]
Today, when I signed up with IMGuest, the new hotel-based social networking site for business, I came across the following form when they asked me to customize my profile. Can you recognize what's wrong with this form? See if you can find the problem and I'll tell you what it is after the photo. Have you spotted it? I have the United Kingdom highlighted on the … [Read more...]
Robert Scoble interviews Senior VP of Product Marketing Kraig Swensrud about Salesforce.com's new social release, Chatter. … [Read more...]
The New Rules of Marketing and PR keynote presentation and Q&A session delivered by David Meerman Scott at the Business Marketing Association 2009 national â€œUnlearnâ€ conference. Scott spoke June 10, 2009 at the sold-out conference held in Chicagoâ€™s Drake Hotel. Since the BMA is a business-to-business organization, Scottâ€™s keynote is tailored to a B-to-B audience. Scott … [Read more...]
I am a huge fan of LinkedIn as a B2B tool. One of the features that makes it so remarkable is its advanced search function. Found at YouTube from linkedinmarketing. … [Read more...]