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e-Strategy Blog
  • Advertising
    • Display Advertising
    • Search Advertising
    • Social Advertising
    • Video Advertising
  • PR
    • Media Relations
    • Expert Positioning
  • Content
    • Online Strategy
    • Blog Marketing
    • Podcasting
    • Video
  • Consumers
    • Generations
      • Generation V
      • Millennials
      • Gen X
      • Baby Boomers
    • Demographics
    • Online Behavior
    • Polls & Surveys
  • Email
  • Search
    • SEO
    • Keyword Research
    • Link Building
  • Social
  • Mobile
    • Augmented Reality
    • Mobile Apps
    • Text Messaging
  • Analytics

Posts Tagged ‘Book Marketing’

Comcast Customer Service Call From Hell & Kindle Unlimited [VIDEO]

By David Erickson | July 20, 2014

This episode of Beyond Social Media: Comcast’s viral customer service call; Kindle Unlimited; Greenpeace brandjacks LEGO; wedding drones & LinkedIn buys Newsle.

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Redskins' PR Debacle, Google Hummingbird Update & Hyundai's Walking Dead Mobile – Beyond Social Media Show [VIDEO]

By David Erickson | October 15, 2013

Topics on episode 20 of the Beyond Social Media Show: Washington Redskins’ PR debacle; Google Hummingbird Update; Hyundai’s Walking Dead Mobile & Google’s Path To Purchase tool.

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Burger King Rebranding, Chipotle's Attack On Big Food & A Major League Twitter Rant – Beyond Social Media Show [VIDEO]

By David Erickson | October 9, 2013

Topics on episode 19 of the Beyond Social Media Show: Burger King rebrands as Fries King; Chipotle attacks Big Food, MLB Pitcher attacks Twitter critics; BlendTec destroys iPhones & more!

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Beyond Social Media: Carnival Triumph Cruise's Megafail & Lotsa Love Stuff [PODCAST]

By David Erickson | February 14, 2013

This week’s highlights include the Carnival Triumph Cruise Megafail, an Etch-A-Sketch tribute, Ice Cream love, love stories & songs, a House of Cards.

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Beyond Social Media: No Death Star For You! [PODCAST]

By David Erickson | January 15, 2013

This week’s highlights include the White House’s response to a Death Star petition, Hilton’s humorless attempt at humor, TOMS charitable experience& much more.

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The Harry Potter Franchise

By David Erickson | July 14, 2011

Harry Potter books have sold more than 400 million copies worldwide.

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Where Good Ideas Come From

By David Erickson | April 15, 2011
Where Good Ideas Come From

This is both a great short clip that explains how good ideas come to fruition as well as a great example of a video book trailer.

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Manga Career Guide For Millennials

By David Erickson | May 19, 2009

The Adventures of Johnny Bunko is a fantastic example of marketing to Millennials: A career guide done as a Manga comic book.

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Another eBook – Will Kindle Succeed Where Others Have Failed

By David Erickson | November 20, 2007

Why does Amazon.com think they can succeed where so many have failed?

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