Branding Archives - e-Strategy

Grocery Shopping

Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers.

Digital Marketing News This Week

Topics: McDonald’s new stop-motion 30-second spot featuring the Travis Scott Meal; Logofonts; Snapchat’s voting tools; YouTube Shorts; Kara Swisher’s Sway podcast; Patagonia’s pottymouth; Facebook’s failure to act; YouTube blocks iOS picture-in-picture mode; cool marketing tools; virtual reality statistics.

Brands & Racial Justice Advocacy

Ipsos finds that more people are considering equality as one of their top factors when thinking about purchasing from a brand.

On-Brand About Page

Lifetouch is a school photography company that has absolutely nailed it when it comes to the creative idea for its website leadership page.

The 3 Types Of Brand Architecture

When it comes to brands that have multiple sub-brands for products and services, you need to have a method of organising them to avoid confusion. This is where brand architecture comes in to play.

Steak-Umm’s Misinformation Master Class

On April 6, CPG Brand Steak-Umm brand posted a master class in the difference between facts, data, and verifiable information on Twitter as a result of disinformation being spread about COVID-19.

Uses Of Social Media Analytics [CHART]

The majority of marketers agree that social media analytics is an essential business development tool, per a report from NetBase, which surveyed more than 1,700 marketers, half of whom are from companies with more than $50 million in annual revenues

Pinterest Marketing [INFOGRAPHIC]

This infographic from Creative Live illustrates four steps you can take to double your Pinterest following.

Brand Preferences Of Millennials vs Gen V [INFOGRAPHIC]

This infographic from Deep Focus illustrates compares the brand preferences of Millennials to those of Generation V.

Brand To Customer Relationships [CHART]

While personalization may be a favored tactic of marketers, consumers can feel differently – and in some cases, consider it creepy.