Posts Tagged ‘Consumer Psychology’
Digital Marketing News This Week
Topics: The pending/paused TikTok acquisition by Microsoft; Deadspinners split to Defector Media; Nike’s amazing You Can’t Stop Us ad; Country Time’s little bailout fund; virtual influencers’ time may have come; the Walmart Nazis; the Consumer Electronics Show goes virtual until 2022; the Harper’s Letter decrying cancel culture;…and much, much more.
Read MoreConsumer Identity: Stable & Unstable Likers
In this video, Matt Wallaert discusses consumer identity in terms of two groups of consumers, Stable Likers and Unstable Likers.
Read MoreFaces In Instagram Photos Prompt Social Engagement [VIDEO]
David Erickson discusses Georgia Institute of Technology and Yahoo Labs research about the effect faces have on attracting likes and comments about Instragram images.
Read MoreVisual Analytics: Image Characteristics That Drive Use Behavior [VIDEO]
David Erickson discusses findings from visual analytics service Curulate that illustrate how differing image characteristics can drive user behavior on Instagram.
Read MoreDrug Warnings In Commercials Increase Sales [VIDEO]
David Erickson discusses a recent study published in the journal Psychological Science, that indicates that the side effect warnings that are required to be included in drug commercials actually increase sales of the pharmaceutical in question.
Read MoreConsumer Psychology In A Recession
An interview with John Quelch, Professor, Harvard Business School. In a tough economy, companies can succeed if they understand their customers’ evolving consumption patterns and fine-tune their marketing strategies accordingly.
Read MoreThe Meaning Of Colors – Color Psychology & Internet Marketing
The meaning of colors and the importance of color psychology in Internet marketing.
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