Consumer Psychology Articles

Digital Marketing News This Week

By David Erickson | August 2, 2020

Topics: The pending/paused TikTok acquisition by Microsoft; Deadspinners split to Defector Media; Nike’s amazing You Can’t Stop Us ad; Country Time’s little bailout fund; virtual influencers’ time may have come; the Walmart Nazis; the Consumer Electronics Show goes virtual until 2022; the Harper’s Letter decrying cancel culture;…and much, much more.

Consumer Psychology In A Recession

By David Erickson | April 1, 2009 |

An interview with John Quelch, Professor, Harvard Business School. In a tough economy, companies can succeed if they understand their customers’ evolving consumption patterns and fine-tune their marketing strategies accordingly.

The Meaning Of Colors – Color Psychology & Internet Marketing

By David Erickson | October 18, 2005

The meaning of colors and the importance of color psychology in Internet marketing.