Posts Tagged ‘COVID-19’
Digital Marketing News This Week
Topics: Social media defense against QAnon; ghost kitchens; the Library Of Congress’ AI-powered newspaper archive search; Twitter’s disinformation measures; Telepath; Wikipedia’s makeover; much more.
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Topics: ‘The Real Facebook Oversight Board’ comprised of industry experts that will try to hold the social network accountable; SEMrush acquires a earned media public relations tool; entertaining B2B advertising; MailChimp evolves into a full-fledged marketing platform; Casey Newton joining the Substack journalism revolution; LinkedIn Stories arrive; TikTok bans fasting app advertising; Google Maps shows COVID 19 hot spots; cancel culture is the new crisis PR; racial justice and brand trust; …and much, much more.
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Topics: Walmart & Microsoft ❤️ TikTok; American Family Insurance Commercial; 🍗 KFC drops finger licking; Instagram infographics; more…
Read MoreDigital Marketing News This Week
Topics: The pending/paused TikTok acquisition by Microsoft; Deadspinners split to Defector Media; Nike’s amazing You Can’t Stop Us ad; Country Time’s little bailout fund; virtual influencers’ time may have come; the Walmart Nazis; the Consumer Electronics Show goes virtual until 2022; the Harper’s Letter decrying cancel culture;…and much, much more.
Read MoreDigital Marketing News This Week
Topics: Netflix enlists Reddit digital detectives; Minnesota Search Engine Marketing Association’s virtual happy hours; the return of Apple’s Underdogs; reporter’s email newsletters; Amazon delays Prime Day; Hootsuite adds Google My Business; Yelp’s economic indicators; Facebook’s parallel universe;…and much more.
Read MoreDigital Marketing This Week
Topics: Massive Twitter hack and Bitcoin scam; the Minnesota Twins broadcast a scrimmage with a crowdtrack; free Grow With Google courses; long-term care seniors pose for iconic classic rock album cover recreations; Michelle Obama’s new podcast on Spotify; Hulu rolls out self-serve advertising; an ad agency goes fully remote; Target joins the growing list of retailers mandating masks for customers; Chris Cuomo calls out Trump over Goyagate; Instagram to clone TikTok; Hong Kong’s protest movement keeps getting stymied by Apple; more.
Read MoreDigital Marketing This Week
Topics: Video conferencing app Mmhmm; new Google Assistant features; Google buys North; a FaceApp cause marketing campaign; Trump’s potential TikTok ban; Zuckerberg fails civil rights leaders; subscription Twitter; free LinkedIn Learning paths; digital budgets to rise in 2021; new YouTube marketing metrics; more.
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Topics: The most siginficant announcements to come out of Apple’s 2020 Developer Conference; Keen, Google’s new social collaboration tool; Google Images fact checks; Patagonia joins the growing Facebook advertising boycott; Devin Nunes’ Cow wins in court; YouTube introduces shoppable commercials; Pandora introduces analytics for podcasters; Facebook continues to harbor hate; mobile messaging app stats.
Read MoreConsumer Psychology During Pandemics
Consumers are focused on basic needs while navigating the coronavirus pandemic. Do your marketing messages align with where your customers are at psychologically?
Read MoreCommunicating Your Re-Opening Plans
Businesses must have a plan, protocols, and procedures for re-opening that ensures the safety of their employees and customers alike. But just as importantly, they must communicate that plan convincingly.
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