Customer Retention Archives

Appeal Of Pausing Consumer Subscription Services

With an estimated 27.4 million US consumers at risk of canceling at least one subscription in the next 6 months, subscription services are looking for effective ways to retain subscribers – and according to research from Recurly, a pause feature could be one productive approach.

Email Signature Marketing Objectives

Email remains one of the top marketing channels for driving sales, but it’s not just email content that can facilitate objectives such as brand awareness, lead generation or increasing sales.

Marketing Flywheel [INFOGRAPHIC]

This infographic from Outgrow illustrates using the flywheel concept as a methodology for growing your business. Watch HubSpot CEO Brian Halligan discuss the concept.

Marketing Success Metrics [CHART]

When implementing advanced attribution models to better assign marketing credit across touchpoints, marketers grapple with choosing the best metrics among overabundant data points.

Using Social Media For Customer Retention [INFOGRAPHIC]

Infographic: Customer Retention Using Social Media

It costs seven times more to acquire a new customer than it does to retain an existing one. This infographic from Branex illustrates seven ways you can use social media for customer retention.

Biggest Email Marketing Challenges [CHART]

While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.

How Marketers Rate Predictive Analytics [CHART]

Roughly 4 in 10 in-house marketers and agencies are either using, implementing, or budgeting for predictive analytics.

Online Tactics That Drive Customer Acquisition vs Retention [TABLE]

81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.

Top Reasons Brands Launch Online Communities [CHART]

Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have launched a community and those that are considering doing so.

Organizational Goals For B2B Content Marketing, 2014 vs 2015 [CHART]

Experienced content marketers are more likely to believe they’re effective at content marketing, as are respondents with a documented content marketing strategy.