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e-Strategy Blog
  • Advertising
    • Display Advertising
    • Search Advertising
    • Social Advertising
    • Video Advertising
  • PR
    • Media Relations
    • Expert Positioning
  • Content
    • Online Strategy
    • Blog Marketing
    • Podcasting
    • Video
  • Consumers
    • Generations
      • Generation V
      • Millennials
      • Gen X
      • Baby Boomers
    • Demographics
    • Online Behavior
    • Polls & Surveys
  • Email
  • Search
    • SEO
    • Keyword Research
    • Link Building
  • Social
  • Mobile
    • Augmented Reality
    • Mobile Apps
    • Text Messaging
  • Analytics

Posts Tagged ‘Direct Marketing’

How B2B Marketers Are Using Social Media

By David Erickson | June 13, 2012

eMarketer Writer/Analyst Kimberly Maul’s presentation on how B2B marketers are using social media to brand and build awareness for their companies.

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QR Codes On Presentations

By David Erickson | July 2, 2011

Do plenty of testing under real-world conditions if you plan on including a QR code in your presentation; here’s an example of why you should.

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Dear, John…

By David Erickson | June 2, 2011

34% of US marketers considered personalized campaigns to be highly effective and measurable.

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Subscribe To Your Scoop

By David Erickson | May 19, 2010

Watch a screencast of Izzy’s Ice Cream’s new RFID-enabled “Subscribe to your Scoop” ice cream flavor update customer service solution.

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Is Online Networking More Effective Than In-Person Networking? – Interview Notes

By David Erickson | November 18, 2009

Online social networking is neither more nor less effective than in-person marketing so as much as it is different.

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Swoopo: A Cleaner, Easier-To-Use eBay?

By David Erickson | November 13, 2009 | 2

Swoopo auctions high-end merchandise in a very innovative fashion.

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Social Media & Recruiting – Interview Notes

By David Erickson | May 12, 2009 | 2

David Erickson answers the question: “How is social media impacting recruiters’ ability to recruit and candidates’ abilities to find jobs?”

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The One Big Thing: White House Social Media

By David Erickson | May 8, 2009

The White House has established social media channels at Facebook, MySpace, YouTube, Twitter, Flickr, Vimeo and iTunes.

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BakerTweet – Using Twitter As A Development Platform

By David Erickson | April 11, 2009

BakerTweet is an interesting example of how Twitter is being used as a platform upon which to build unique and custom applications and products.

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From Facebook Video to Whitehouse.gov: President Obama Crowdsources American Economic Priorities

By David Erickson | March 25, 2009

Inviting Americans to submit their questions about the economy to the President and giving them a chance to have them addressed not only helps the President burst the White House bubble, it invests those Americans with a stake in his economic plan’s success.

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