Posts Tagged ‘Direct Marketing’
How B2B Marketers Are Using Social Media
eMarketer Writer/Analyst Kimberly Maul’s presentation on how B2B marketers are using social media to brand and build awareness for their companies.
Read MoreQR Codes On Presentations
Do plenty of testing under real-world conditions if you plan on including a QR code in your presentation; here’s an example of why you should.
Read MoreDear, John…
34% of US marketers considered personalized campaigns to be highly effective and measurable.
Read MoreSubscribe To Your Scoop
Watch a screencast of Izzy’s Ice Cream’s new RFID-enabled “Subscribe to your Scoop” ice cream flavor update customer service solution.
Read MoreIs Online Networking More Effective Than In-Person Networking? – Interview Notes
Online social networking is neither more nor less effective than in-person marketing so as much as it is different.
Read MoreSwoopo: A Cleaner, Easier-To-Use eBay?
Swoopo auctions high-end merchandise in a very innovative fashion.
Read MoreSocial Media & Recruiting – Interview Notes
David Erickson answers the question: “How is social media impacting recruiters’ ability to recruit and candidates’ abilities to find jobs?”
Read MoreThe One Big Thing: White House Social Media
The White House has established social media channels at Facebook, MySpace, YouTube, Twitter, Flickr, Vimeo and iTunes.
Read MoreBakerTweet – Using Twitter As A Development Platform
BakerTweet is an interesting example of how Twitter is being used as a platform upon which to build unique and custom applications and products.
Read MoreFrom Facebook Video to Whitehouse.gov: President Obama Crowdsources American Economic Priorities
Inviting Americans to submit their questions about the economy to the President and giving them a chance to have them addressed not only helps the President burst the White House bubble, it invests those Americans with a stake in his economic plan’s success.
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